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A Well-Designed Business® | Interior Design  Business Podcast

280: Power Talk Friday - Adam Urbanski: Dream Business Design Process - How to identify what you want most to sell to your most ideal client

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 5 January 2018

⏱️ 69 minutes

🧾️ Download transcript

Summary

The guest for today's Power Talk Friday is Adam Urbanski, aka The Millionaire Marketing Mentor and he's a real headliner in Online Marketing and Podcast circles! There are so many ways that Adam could really help and influence all LuAnn's Designer friends to get that extra 'something' to tweak their businesses, so today, she's decided to go with Adam's Dream Business Design Process. Listen in to find out how this process helps Designers to identify what they want to sell the most and also how to sell to the most clients. Adam, who has been in business for seventeen years now,  is really the 'go-to guy' for Coaches, Consultants and other Service Professionals who want to attract more clients, convert more high-value sales, build an authority brand, or grow a Lifestyle Business that has more impact and generates more income. Adam's clients have often doubled, tripled and even ten times-ed their businesses, some of them in as little as ninety days! All of this and Adam started out with only $194 and limited English and he still managed to turn his first business into a seven-figure business in less than ten years! LuAnn knows that she's in the presence of a true expert with Adam, so she's very grateful that he's on the show today! Listen in now, as Adam shares some really hot tips with you, to help you to become a way better business strategist!   Today, Adam talks to LuAnn about: Becoming a master of, and being known for a very specific approach. What his six question worksheet allows you to zero in on. How he discovered his ideal clients. That 90% of his clients are women and this happened by design! That marketing is really all about listening. Adam talks you through his six questions and how to best approach working with them. Finding your specific magic, as a Designer. Thinking about your dream income, per client. Identifying your dream project. Identifying the characteristics of your dream client. What you'd need to do in order to execute your project in the best possible way. (i.e. identifying your Superpower) Really understanding the expectations that you have to meet with your project. Expressing what you're really good at to your client. Establishing systems for really clear processes in your business. Knowing that everything is changing all the time, so you need to maintain a constant process of evaluation with your clients. Asking yourself how much money you'd like to make from each project, per year. Examining which three to six marketing activities you really need to focus on- to avoid becoming overwhelmed. That you should really become a one track pony, in order to not lose sight of your core competencies. Links: Adam's websites: www.adamurbanski.com or www.themarketingmentors.com Adam Urbanski is also on Facebook

Transcript

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0:00.0

Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,

0:05.6

which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?

0:11.1

Big news, right?

0:12.6

The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.

0:18.2

Now, the batch designers exhibit is titled the Underground Library,

0:23.8

inspired by the Underground Railroad. The Underground Railroad is the clandestine network

0:28.6

established in the early 19th century through which many enslaved African Americans

0:33.6

traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,

0:43.5

artifacts, and books of black legacy.

0:46.9

In reimagining and repurposing the Andrew Carnegie Personal Library,

0:52.7

badge invites you to examine the power of home libraries

0:56.1

and the significance of literacy, remembering that African Americans were denied the right to read

1:02.3

under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create

1:08.7

the flat panels for the windows. We used a custom design fabric

1:12.5

by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a

1:20.0

point to visit this inspired space the next time you are in New York City. The exhibition runs

1:25.5

from November 24 all the way through August 10th,

1:30.0

2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.

1:40.8

Welcome to another episode of a well-designed business and welcome to the final episode of the replays at the holiday season.

1:53.5

Today's episode, Power Talk Friday, is with Adam Urbansky.

1:57.7

Adam was originally on the show, episode 192.

2:02.1

And if you've been listening to the replays the last couple of weeks, you've heard me say in the various introductions, that my

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