#28 Changing the Experience and Preparing for Markets with Desiree Hanson, VP of Fashion Events at WWIN.
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 8 August 2018
⏱️ 26 minutes
🧾️ Download transcript
Summary
Women's Wear in Nevada has been a premiere show in Las Vegas for decades and Des is on the forefront of changing the experience this show offers. From educational events to recognizing the trends in retailer and consumer buying, get ready for a fresh WWIN.
For show notes & resources visit the episode webpage below or click here.
Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat
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Transcript
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| 0:00.0 | Get ready for episode number 28 as we gear up to head to Las Vegas for Fashion Week. |
| 0:04.8 | We're talking all about the Wynn Show with the VP of fashion events, Des Hansen. |
| 0:14.6 | Let's talk about your business, strategy, and the juicy details of what actually works. |
| 0:19.3 | From mainstream fashion to fashion on Main Street |
| 0:22.3 | and the entire ecosystem behind it. |
| 0:24.3 | How do we scale your company |
| 0:25.6 | and do it with the balance and the happiness that we all seek? |
| 0:29.0 | Let's hear from those insiders, experts, and strategists |
| 0:31.8 | that actually make it happen. |
| 0:33.2 | I'm your host, Ashley Alderson from the boutique hub, |
| 0:35.8 | and I can't wait to chat. |
| 0:56.1 | Thank you. I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. You know, one of the first shows that I attended in Las Vegas and got to attend as a speaker was the wind show. That's WWIN, |
| 1:01.9 | Women's Wear in Nevada. And I was so lucky to attend this show with my dear friend T.J. Reed, who was truly a pioneer in building community in the boutique industry. Now, she had run her |
| 1:08.3 | company, her community, and her magazine called Fashion Advantage for a number of years and was actually introduced to me by our friend Sarah Berks, who's now on our team at the boutique hub and has been a boutique owner herself for over 20 years. |
| 1:22.1 | Now, TJ was a longtime partner of The Wind Show and would get her community together there for networking and |
| 1:28.5 | ideas sharing and hosting breakfast with one another. Now this year it feels like this story has |
| 1:35.3 | come full circle for us because it was many years ago when we were fortunate enough to come to the show |
| 1:40.5 | and partner with our friend T.J. And this year we're actually coming back to the Wynn show on Tuesday, August 14th, to host our own breakfast this time. And so we're going to |
| 1:50.3 | be coming to the Wynn show hosting the Boutique Boss Breakfast, complete with five speakers, |
| 1:56.0 | roundtables, networking, and business topics, plus free breakfast provided by win. |
| 2:04.9 | So in honor of coming back to the show, I wanted to make sure that we had a podcast that told you more about this show and helped you understand what type of retailers attend |
| 2:09.8 | the show, what type of brands show here, and what you can expect when you come over to the |
... |
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