Now, when you're telling stories and you're thinking about problems, a big mistake most coaches make is they think like, place inside of their head, right? They want to have their pre-baby body back. Maybe it's, they want to not end up like their family members who have diabetes or they want to be able to

have sex with the lights on or to stop crying when they buy a size bigger again or to slay on that

first day. You got to, you got to go a level deeper and really enter in the conversation that

they're actually having, not what you just think they want. All right. So what I always like to do is like to

start with the pain point. What's the pain that your client's in? Start with one pain point and then think

about how you can tell a story around this. What's up squad? Welcome back to the flow state of mind.

Man, I always do that. Welcome to the FitBiz podcast and really excited today to talk to you all around how to tell

client generating stories in your content. All right, how to implement and to incorporate,

you know, copywriting techniques, storytelling techniques in order to change your prospects,

beliefs in order to create connection and ultimately to get them to want to work with you

or just to tell a good story to provide value

because that's fine too. You know, it's always great to just give. And I think this is going to be a

powerful episode. I'm really excited today because I'm in my new office setup, right? So we got

a whole new studio set up in my office with better video content. Hopefully the audio is coming

through fine. This is going to allow me just to put out better, more quality podcast on a more regular basis because I don't have to like go down into our studio and sit all that bullshit up. So let's just jump in guys. First, I want to explain like how storytelling actually affects the brain. So a few things happen here that are really interesting. Number one, it elicits dopamine. So the brain releases a certain amount of dopamine when it experience an emotional change

or emotionally charged event, making it easier to remember with greater accuracy.

So they're going to remember you better as a result of this, right?

Neuro coupling.

What happens here with neural coupling is when you tell a story, it activates parts of the brain

that allow the listener to turn the story into their own idea and experience through this process, also mirroring. Okay, listeners not only

experience the similar brain activity, but like they've done studies where they show like

somebody telling a story and then somebody listening to the story. And it actually shows that

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