#278: Hanneke Faber, CEO, Logitech – Co-create with your team

How Leaders Lead with David Novak

David Novak Leadership

Business, Management, Entrepreneurship

4.8 • 596 Ratings

🗓️ 12 February 2026

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you get 7,000 people aligned on a new strategy? Ask Logitech CEO Hanneke Faber, who pulled it off in just 24 hours. The former Dutch national diving champion (yes, really) knows that the best strategies aren’t handed down from above. They’re co-created with the people who’ll bring them to life. And at Logitech, the results speak for themselves: eight consecutive quarters of growth and record margins. In this episode, Hanneke shares how she pulled off a 24-hour strategy sprint, why she tells her team “today is the slowest day of the rest of your life,” and what diving from 33 feet in the air taught her about leadership courage. You’ll also learn: How to make your brand sexy (yes, even if you sell mice and keyboards) One popular (but uncommon) employee perk you’ll want to steal A powerful framework for balancing work, family, and everything else without burning out Non-cringey ways to create shared experiences for your team Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0	Hello, everyone, and welcome to another episode of How Leaders Lead with David Noback.
0:04.9	Today, we've got Hanukkah Faber on the show. She's a CEO of Logitech, and if you aren't sure what
0:10.2	Logitech is, if you're looking into a computer screen right now and you see a camera, you're probably
0:15.7	utilizing one of their products without even knowing it. Now, when Hanukkah took over as CEO of Logitech,
0:21.6	she had to get all 7,000 employees on board with their new strategic plan. And she did it in just
0:28.1	24 hours, but she didn't do it the way you might think. She co-created that strategy with everyone
0:34.9	on her team. The results? Well, her team at Logitech has experienced
0:39.7	eight consecutive quarters of record growth and record margins. And in today's episode,
0:44.8	you're going to learn how this idea of co-creation can help your team unlock that same
0:50.0	kind of success. Hanukkah is also a former Dutch national diving champion.
0:55.4	And in this episode, she shares incredible stories about what diving from 33 feet in the air
1:00.4	has taught her about leadership and courage.
1:03.2	Enjoy this conversation with David and Hanukkah, and I'll see you at the very end of the
1:07.3	episode for the debrief.
1:09.8	I'm really not very technical. So I like struggle to turn on our
1:14.8	television, which I'm ashamed of and I have to do better, especially as a tech CEO.
1:26.1	I understand you are on CNN and Bloomberg today, and now you're on How Leaders Lead.
1:31.2	This is a real upgrade for you.
1:34.2	Totally.
1:34.7	This is going to be so much more fun.
1:37.6	No, I'm really looking forward to this.
1:39.6	The Olympics are obviously coming up, and it's very topical.
	...

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