277. Secrets To Raising Your Pricing [Hint: Low Prices Attract S**T Coaching Clients]
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 1 November 2021
⏱️ 26 minutes
🧾️ Download transcript
Summary
How is price affecting your business right now? Deep down are you wanting to charge what you're worth but feel like you won't sign any clients at that rate? Today's episode will alleviate those fears and you might even want to charge more than you think you're worth. We'll talk about how pricing impacts your business, the concept of value, and how some of our IFCA students are charging 800-1000 dollars a month for coaching and how you can do the same.
Time Stamps:
(0:10) How Pricing Impacts Your Business
(1:20) Story Time
(4:50) The Watch Story
(7:20) Erin's Story Example
(8:50) What Does Value Mean?
(21:45) 800 Dollars a Month Offer
(24:00) Hi Sam Miller
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What's up squad. Welcome back to the FitBiss podcast. Jordan here with a short action packed |
| 0:04.6 | value packed episode. We're going to talk all around why raising your prices or how pricing |
| 0:10.5 | affects your business and ultimately the secrets to how to raise prices and what it means, |
| 0:15.6 | what pricing actually means in your business. Okay. So and for those of you who are watching |
| 0:19.4 | live or on live on Instagram right now, I made the executive decision recently that from now on on the podcast, I'm in my alter ego. |
| 0:25.6 | All right. This is, uh, this is trailer park Doug. This is kind of where I come from. Uh, |
| 0:30.1 | got a lot of white, white trash in my blood that I'm proud about. And this is my Halloween outfit too. So this is just how I am on the podcast from now on. This is who I am. This is like where I'm comfortable at. I'll probably, I'll probably say some motherfucking things. |
| 0:41.7 | I might say some things are offensive, but because I have this wig on, it doesn't count because it's |
| 0:45.7 | not technically me. So that's how this is going to work. All right. So we're going to dive in today, |
| 0:49.5 | guys, and talk all around why low pricing as an online fitness coach is one of the worst things you can do to your |
| 0:55.3 | clients. Not only your clients, your business, your value of self, but I'm going to give you |
| 0:59.0 | brass tax and tactical things to allow you to walk away from this and say, okay, I understand now |
| 1:03.6 | why I have an obligation to charge a high enough amount to which it's going to allow my clients |
| 1:09.8 | to have the most success possible. |
| 1:11.3 | All right. So let's just dive in. But I want to tell a quick story around, you know, what low |
| 1:16.0 | prices and just certain demographics of people can cause. This is kind of a random story, but I used to |
| 1:21.9 | sell cars, which now that you're looking at me and you're seeing this, this wig, this mullet wig is |
| 1:26.4 | probably like, okay, this makes sense. But I was a used car salesman at one point. I owned my own buy here, |
| 1:31.9 | pay here dealership. It was like low income, special finance type company and kind of a long story |
| 1:36.2 | how I got into it. You know, long story short, my dad owned a property in a small town in London, |
| 1:41.9 | Ohio that was in like a residential area. And I came up |
| 1:45.3 | with an idea to put something commercial in. So I also had a connection with a guy whose family |
... |
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