If I had all of our different packs of dog bandanas all on the same product listing and someone typed in the word girl floral dog bandana,

Amazon is going to analyze that search term and they're going to choose one of my dog bandana sets that they think that is most likely going to get them to purchase.

But if you have separate parent listings, it could show them five, six, seven different

skews that I'm selling that could potentially be a good fit.

What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about the benefits of adding new variations under the same

parent listing. It's a very common question that I've gotten over the past, you know,

three or four years since I've been doing my podcast and coaching and doing my programs and

things. And man, I feel like I've had different opinions on this over the years as well.

And I think from noticing my opinion changing on this topic,

what I'm really learning for myself is every situation is a little different.

There's not a one size fits all answer to this question, but it is something that I think everyone thinks about when they're starting their brand on

Amazon, especially if you're selling products that have variations. Okay, so if you're selling a

product that has multiple types of variations, and it could be

variations just based on size, it could be variations based on color, variations based on design.

There's so many different products out there that apply to this. Man, even I'm just looking right

here. I've got these blue light glasses right here from MVMT or movement. And you think about all the different

styles of blue light glasses. Would you put those under the same listing as just different

child variations or do separate listings or T-shirts? You've got different sizes of T-shirts,

different designs of T-shirts. Any apparel item, I think you're going to have this question,

right, of separate listings, child listings, what do you do? Any type of textile product, you're going to have this question. Man, there's so many

different products that you kind of run into this roadblock of, again, should I do separate listings

...