274 - Cascades - Greg Satell

You Are Not So Smart

Science, Psychology, Brain, Business, Mental Health, Culture, Neuroscience, Mind, Health

4.6 • 1.8K Ratings

🗓️ 27 November 2023

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode we sit down with Greg Satell, a communication expert whose book, Cascades, details how rapid, widespread change can sweep across groups of people big and small, and how understanding the psychological mechanisms at play in such moments can help anyone looking to create change in a family, institution, or even nation, prepare for the inevitable resistance they will face.

Transcript

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0:00.0	Mm.
0:02.0	Mm.
0:03.0	uh.
0:05.0	Mm.
0:06.0	Mm.
0:07.0	He pulled down into the middle of the parties and they
0:10.0	and the cool we get by the bed. They went quiet. Welcome to the You Are Not So Smart Podcast.
0:27.0	Episode 274. Oh, When somebody has a very different view from you, they find it hard to believe that you sincerely hold your view.
0:54.0	I always found that interesting.
0:56.0	And they think that you only hold it because you haven't seen everything.
0:58.0	You got to, if you just saw what they saw, it would be, you know, you just haven't had the right experience yet.
1:03.0	And that's why change fails.
1:04.0	That's why change fails.
1:10.0	That's why so many of these movements fail because people tend to think that the righteousness of their cause will save them, but it won't.
1:22.0	People think that if people really understood the idea that they would adopt it,
1:28.6	that's almost never true.
1:31.2	Change almost never true. Change is about overcoming resistance because any time you set out to achieve anything significant, make any sort of significant
1:47.5	impact. There's always going to be people who aren't going to like it and
1:51.8	they're going to work to undermine what you're trying to achieve
1:54.4	in ways that are dishonest and underhanded and deceptive.
1:57.6	That is the voice of Greg Satell. A lecturer at the Wharton Communication Program
2:07.0	where he teaches students how to be effective communicators.
	...

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