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Side Hustle School

#2738 - Q&A: “How many digital products should I sell?”

Side Hustle School

Chris Guillebeau

Entrepreneurship, Entrepreneurship,, Careers, Small Business, Business, Side Hustle

4.73.3K Ratings

🗓️ 30 June 2024

⏱️ 5 minutes

🧾️ Download transcript

Summary

In this episode, we help a side hustler navigate the decision-making process for structuring her digital information product offerings. We'll explore the pros and cons of selling one, three, or five products. 

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.substack.com

If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 

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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com


If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

This episode is brought to you by Shopify.

0:03.0

Looking to start a side hustle or become your own boss.

0:05.0

Do it with Shopify.

0:07.0

Whether you're selling succulents or stilettoes,

0:09.0

Shopify has the industry leading tools to help you create,

0:12.0

control and grow your own business.

0:13.7

So get serious about selling and get Shopify today.

0:16.7

Sign up for a one pound per month trial period at shopify.coidek slash special offer

0:21.8

or lowercase that That's Shopify.

0:23.9

CODieK slash Special Offer. How many digital products should you sell? If you are making digital products and you've got some expertise that you're putting out in the form of an ebook or an audio visual

0:46.7

product or a course or you know there's lots of different ways to deliver information but

0:50.8

how many products should you sell should you have a single flagship product or provide multiple tiers and options for your customers is one, three or five best?

0:59.0

Let's talk about these different options. We're going to hear from Rochelle in Cleveland. She's setting up an

1:03.8

information product and she's trying to think about her long-term strategy. I've been thinking about this a little bit

1:08.1

myself this year as I'm getting back into selling some information products for the first time in several years.

1:13.8

So I'm thinking about it and I know lots of listeners are also thinking about how to get

1:17.1

going with their education business or to expand it if you already have something.

1:21.1

So what are the pros and cons of that flagship approach versus a diversified

1:25.2

approach? Let's talk about it. Detailed question and my answer coming right up. Hey, this is Rochelle from Cleveland. I'm in the process of creating my first digital information

1:46.3

product and I'm trying to decide how many different products or packages to offer. I've seen some people recommend

1:55.0

selling just one flagship product while others suggest offering multiple tiers

2:00.4

or options. In your experience, Is it better to sell one, three, or five information products?

...

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