273. Anthony Geisler: UFC, Pilates, $8T Longevity & ULC

The Ultimate Human with Gary Brecka

Gary Brecka

Health & Fitness

4.8 • 3.1K Ratings

🗓️ 28 May 2026

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

You wouldn't look at Anthony Geisler today and guess he was 145 pounds at six feet tall, a burned-out kid working too hard, eating too little, and sleeping less. Then a doctor gave him three pieces of advice, and Anthony drove home and joined a boxing gym that same day. That moment is where this episode starts, and it's why he and I ended up partners in the Ultimate Longevity Centers two decades later. Follow the Ultimate Longevity Center page to learn more and follow the journey in real time: https://bit.ly/4e8snbx Connect with Anthony Geisler Website: https://bit.ly/4tIRneb YouTube: https://bit.ly/4usN2wL Instagram: https://bit.ly/4eQiX5s CLICK HERE TO BECOME GARY’S VIP!: https://bit.ly/4ai0Xwg Thank you to our partners A-GAME: “ULTIMATE15” FOR 15% OFF: http://bit.ly/4kek1ij AION: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4h6KHAD AIRES: "ULTIMATE20 " FOR 20% OFF: https://bit.ly/4a3Duze BAJA GOLD: "ULTIMATE10" FOR 10% OFF: https://bit.ly/3WSBqUa BODYHEALTH: “ULTIMATE20” FOR 20% OFF: http://bit.ly/4e5IjsV COLD LIFE: THE ULTIMATE HUMAN PLUNGE: https://bit.ly/4eULUKp CYMBIOTIKA: "ULTIMATE10" FOR 10% OFF: https://bit.ly/4tjyluP GENETIC METHYLATION TEST (UK ONLY): https://bit.ly/48QJJrk GENETIC TEST (USA ONLY): ⁠https://bit.ly/3Yg1Uk9 GOPUFF: GET YOUR FAVORITE SNACK!: https://bit.ly/4obIFDC H2TAB: “ULTIMATE10” FOR 10% OFF: https://bit.ly/4hMNdgg HEALF: 10% OFF YOUR ORDER: https://bit.ly/41HJg6S PEPTUAL: “TUH10” FOR 10% OFF: https://bit.ly/4mKxgcn SNOOZE: LET’S GET TO SLEEP!: https://bit.ly/4pt1T6V WHOOP: JOIN & GET 1 FREE MONTH!: https://bit.ly/3VQ0nzW Watch the “Ultimate Human Podcast” every Tuesday & Thursday at 9AM EST: YouTube: https://bit.ly/3RPQYX8 Podcasts: https://bit.ly/3RQftU0 Connect with Gary Brecka Instagram: https://bit.ly/3RPpnFs TikTok: https://bit.ly/4coJ8fo X: https://bit.ly/3Opc8tf Facebook: https://bit.ly/464VA1H LinkedIn: https://bit.ly/4hH7Ri2 Website: https://bit.ly/4eLDbdU Merch: https://bit.ly/4aBpOM1 Newsletter: https://bit.ly/47ejrws Ask Gary: https://bit.ly/3PEAJuG Timestamps 01:29 - Introduction: Resilience, entrepreneurship, and the ULC mission 03:28 - The $100 bill and seeing two kinds of families 06:19 - 145 pounds and the doctor who saved his life 07:41 - Buying LA Boxing and the first franchise sale 09:28 - The UFC acquisition and running UFC Gym 10:50 - On the couch, then Club Pilates lands 11:32 - Scaling Club Pilates from 18 to over 1,000 stores 12:27 - The TPG exit and going public 13:40 - Why industry data matters before you build 15:40 - Pilates Addiction and 300 franchises in months 17:18 - Mass-scale wellness vs. the top 2% 18:42 - Secrets to scaling without diluting culture 26:11 - Childlike fascination and the InBody story 28:19 - Fear, Navy SEALs, and the bug that never leaves 30:00 - Advice for anyone starting late 31:48 - The $8 trillion longevity opportunity 38:52 - COVID, citizen scientists, and Gen Z dropping alcohol 39:24 - Community, connection, and run clubs as medicine Disclaimer: This podcast is for informational purposes only and does not provide medical advice. It is not intended for diagnosing or treating any health condition. Always consult a licensed healthcare professional before making health or wellness decisions. Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation. Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	If you're somebody that goes to work every day and says like, I don't want to be at this desk,
0:04.5	there's something out there that is more for me than this, then you already have the bug.
0:10.2	Then it just becomes, do you die with the bug or do you do something about it before you die?
0:14.8	You've had a lot of success in the franchise industry.
0:17.5	I kind of look at the franchise industry is like it's a very esoteric formula
0:21.4	that makes it successful or just makes it fall flat on its face. Not every franchisee is successful.
0:27.0	They have a partner to do it with, but you still have to follow the model, still have to work hard.
0:31.1	None of this stuff in businesses just add water, right? It is all risk. To build a culture that has
0:36.4	scaled so many businesses and so many different verticals and to keep the same team together, that's more what I'm driving at.
0:42.2	I've always been very passionate about entrepreneurship. And so the thing that I love about the world of franchising is that we see people all day long that come in.
0:50.7	And this is the catalyst to get them to finally do what they want to do and start a business.
0:55.1	So someone at any stage of their life right now is actually getting ready to start a business,
1:00.0	what advice would you give to them?
1:01.5	I think it's very important to, in that type of business, if you are franchising versus corporate. Ultimate Human Podcast.
1:18.6	Hey guys, welcome back to the Ultimate Human podcast.
1:21.1	I'm your host, human biologist Gary Brecker, where we go down the road of everything,
1:25.7	anti-aging, biohacking, longevity, and everything in between.
1:29.7	And today I decided to bring a special guest on the podcast.
1:33.0	He is a partner of mine in the ultimate longevity centers,
1:36.0	our vision for bringing social wellness to the masses.
1:39.9	I've felt for a long time, like our industry has just been chasing that top one or two percent and came
1:45.7	up with an idea birthed by Anthony to bring social wellness to the masses. But this isn't just about
	...

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