#272: The 5-Step Formula to Clean Up Your Social Media and Stand Out as a Pro Photographer
Worth Every Penny Joycast
Sarah Petty
5.0 • 3.6K Ratings
🗓️ 15 July 2025
⏱️ 14 minutes
🧾️ Download transcript
Summary
Does your social media say "pro photographer"… or "confused hobbyist"? If your profiles are cluttered, unclear, or missing the magic that makes clients say yes, this episode is your reset. I'm teaching you the CLEAN formula—a 5-step audit to help you attract dream clients and present your work like a high-end pro.
We're not just talking about pretty feeds. We're talking strategy—what to keep, what to cut, and how to stand out in a scroll-happy world.
• Why your profile pic must include a camera
• The "label" mistake that's costing you clients
• How to post with purpose and proof you're in demand
Your dream clients are watching. Let's make sure what they see builds trust and shows your worth. Start CLEAN today.
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Episode Transcript: Click here.
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www.photographybusinessinstitute.com/boutiquebreakthrough
Transcript
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| 0:00.0 | Does your social media scream professional portrait photographer? |
| 0:04.3 | Does it look more like a hobbyist scrapbook? |
| 0:07.2 | Or can people even tell who you are? |
| 0:11.1 | Today I'm giving you a quick but powerful audit tool. |
| 0:13.9 | I call the clean formula to help you present yourself as a high-end photographer on social media, |
| 0:22.6 | specifically Facebook and Instagram. |
| 0:25.0 | Hey there, my name's Sarah Petty, and I went from a stressed out, overworked mama with three |
| 0:30.4 | babies, to be named one of America's most profitable photographers without working my kids' |
| 0:36.6 | lives away. |
| 0:39.2 | Now I'm the founder of the Photography Business Institute where we provide guided support from start to finish, |
| 0:43.9 | whether you're a beginner photographer dipping your toes in or a more advanced photographer |
| 0:49.1 | with big income goals. Each week on this podcast, I'll show you how to find and serve photography clients |
| 0:56.1 | in a world where we can keep it free thanks to everyone having a digital camera in their pocket. |
| 1:03.7 | Take the first step to adding more joy and profit to your life by downloading your free |
| 1:08.3 | photography business tools at photography business institute.com. |
| 1:14.8 | Today, we're talking about simple changes you can make to your social media profiles |
| 1:19.3 | that will attract better clients who value printed artwork, not digital files. |
| 1:25.1 | Before we get into this, know that I'll put a downloadable checklist in the show |
| 1:29.7 | notes of the clean formula for you to use to audit your social media profiles. And listen, |
| 1:36.2 | this podcast exists to elevate the entire photography industry. So if you have any friends |
| 1:41.5 | who are photographers who could benefit from this, I would so |
| 1:45.4 | appreciate it if you could send them a link to listen as well. All right, let's dig in. First, |
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