#271: 3 Metrics You Need to Know to Hit $100K In Your Business
Worth Every Penny Joycast
Sarah Petty
5 • 3.3K Ratings
🗓️ 8 July 2025
⏱️ 17 minutes
🧾️ Download transcript
Summary
If you’re serious about growing your photography business (and I mean really growing it) not staying stuck in the shoot-and-burn cycle… This new episode is a can’t miss!
When I finally cracked six figures in my business, it wasn’t because I had more followers, ran ads, or had a studio. It was because I got laser-focused on three key numbers that told me exactly what was working… and what wasn’t.
I’m giving you real, boutique-friendly numbers you can plug into your business today to start building a more profitable, sustainable photography career.
If you’re ready to stop guessing and start scaling with strategy, not hustle, I’ll meet you in this week’s episode!
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Episode Transcript: Click here.
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Transcript
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| 0:00.0 | Hey there, photographer, friend. Welcome back. Today we're diving into the three metrics you |
| 0:07.5 | absolutely must track if you want to build a six-figure photography business or at least a |
| 0:13.6 | business that is profitable and gives you time to put your family first. I know numbers may not be |
| 0:20.1 | your favorite thing, but if you want a business that pays you well and lets you put your family first. I know numbers may not be your favorite thing, but if you want a business |
| 0:22.3 | that pays you well and lets you put your family first, these three KPIs, also known as key performance |
| 0:30.3 | indicators, are your best friend. Let's dig in. |
| 0:36.9 | Hey there, my name's Sarah Petty, and I went from a stressed out, overworked mama with three |
| 0:42.3 | babies to be named one of America's most profitable photographers without working my kids' lives |
| 0:48.8 | away. |
| 0:50.0 | Now I'm the founder of the Photography Business Institute where we provide guided support from start to finish, |
| 0:56.1 | whether you're a beginner photographer dipping your toes in or a more advanced photographer with big income goals. |
| 1:03.2 | Each week on this podcast, I'll show you how to find and serve photography clients in a world where we can keep it free thanks to everyone having a digital |
| 1:13.0 | camera in their pocket. Take the first step to adding more joy and profit to your life by downloading |
| 1:19.6 | your free photography business tools at photography business institute.com. First, let me define what a KPI is if you haven't ever heard that term. KPI stands for |
| 1:32.3 | key performance indicator. A KPI is a metric or a number basically that helps you measure |
| 1:39.7 | how well your business is doing in a specific area. It gives you facts instead of guesses. |
| 1:47.2 | Think of it like a scoreboard for your business and without KPIs, you're pretty much flying blind. |
| 1:53.6 | So KPI will help you see what's working so you can do more of it. |
| 1:58.0 | Spot problems early before they get big. Stay focused on your goals. |
| 2:03.4 | Make decisions based on data, not emotions, and it will help you justify these decisions to |
| 2:09.7 | your spouse, partner, or banker if you're looking for investment support. Listen, imagine driving a |
| 2:16.6 | car without a speedometer, a fuel gauge, or a GPS. You wouldn't know if |
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