#272 - How to determine if your listing is optimized
Built by Business: Amazon FBA, E-Commerce, Brand Building
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 7 August 2023
⏱️ 13 minutes
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Summary
Optimizing means making sure that your listing is in the best state in can be. In this episode, I talk about how to determine if your listing has already reached it's optimal state and this will take a lot of time and testing. Optimizing your listing is not a one and done thing; it is a continual and consistent process.
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Transcript
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| 0:00.0 | In the world of Amazon, we use this mysterious word optimized all the time. |
| 0:06.8 | Like if you're watching YouTube videos about Amazon FBA or listening to other podcasts or I don't |
| 0:11.1 | know, following other people on social media, it's just an Amazon FBA word that we use |
| 0:15.3 | to try to help people improve their sales and grow their brands. |
| 0:18.4 | And it means to make the best or most effective use |
| 0:22.9 | of a situation, opportunity, or resource. What's up guys? You're listening to another episode of |
| 0:35.4 | Selling on Amazon with Andy Isam. |
| 0:38.8 | In this episode, we're going to talk about how to determine if your listing is optimized. |
| 0:46.1 | Shout out to Muhammad, a former one-on-one student of mine from my previous coaching program days for recommending this podcast episode idea. I love this podcast episode |
| 0:57.6 | idea actually because in the world of Amazon, we use this mysterious word optimized all the time. |
| 1:07.6 | Like if you're watching YouTube videos about Amazon FBA or listening to other podcasts or I |
| 1:11.9 | don't know, following other people on social media, it's not just me. Other people out there |
| 1:15.5 | are going to say optimized. Make sure your listing is optimized. And you heard me a couple of episodes |
| 1:21.4 | ago when I was talking about good and bad habits saying, you know, make sure you're optimizing |
| 1:26.2 | your ads. Make sure you're optimizing |
| 1:28.2 | your listing. We just use that word. I don't know. It's just like, it's just an Amazon FBA word |
| 1:33.3 | that we use to try to help people improve their sales and grow their brands. I actually looked |
| 1:39.3 | up the definition of the word optimized when prepping for this podcast episode. |
| 1:53.5 | And it means to make the best or most effective use of a situation, opportunity, or resource. So when we're talking about optimization or something being optimized, or let's get more |
| 2:00.1 | specific here, your Amazon listing being optimized, or let's get more specific here, your Amazon listing being |
| 2:03.9 | optimized, it is at the optimal state that it can be. It's the most effective or best state that it can be in. |
| 2:14.7 | So the question of how do you determine if your listing is optimized, in my opinion, |
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