271: Why Your Business Needs a Blog

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 3 July 2019

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Is blogging dead?

A woman in my mastermind asked me the question at my mastermind retreat last fall. It wasn’t the first time, and over the years I tend to hear this question more and more.

As a girl who started this entire business simply by launching a free Wordpress blog over eight years ago, it’s safe to say that I’m kind of hooked on blogging, and I get a little defensive over it because it was my baby for all of these years.

Have you questioned if blogging is even relevant anymore? Or are you just starting a business and wondering if starting a blog is where your focus should be?

You’re not alone in wondering. Today I am sharing why blogging can have a place in your business and why it should be a priority. I’ll walk you through how to get started, how to actually make money blogging, and what goes into writing the perfect blog post that will benefit your business for years to come.

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GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/whyblog/

Transcript

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0:00.0	Year listening to the Gold Digger Podcast episode number 271.
0:05.4	We were huddled up under a tent as the rain fell outside in, I sat in front of a group
0:09.7	of 20 women at my mastermind retreat last fall.
0:13.0	One of the girls point blank asked me, isn't blogging dead?
0:16.6	Now this wasn't the first time I had heard this question or led this discussion.
0:20.4	Honestly, over the years I feel like I only hear this question more.
0:24.1	The questions continued.
0:25.7	If most people listen to your podcast on iTunes and your biggest following is on Instagram,
0:29.6	what's a point in blogging every week?
0:31.3	Is it even worth the time?
0:33.3	Now as a girl who started this entire business simply by launching a free WordPress blog
0:37.9	over eight years ago, it's safe to say that I'm kind of hooked on blogging.
0:41.7	And I get a little defensive over it because it was my baby for all of these years.
0:46.5	So I'm wondering, have you ever questioned if blogging is even relevant anymore or are
0:51.1	you just starting a business and you're wondering if starting a blog is where your focus should
0:55.2	be?
0:56.2	Or maybe you're thinking, I'm too late.
0:58.2	Blogging is over.
0:59.2	I miss my chance.
1:00.5	Chances are the answer is that blogging is still relevant.
1:04.5	And today's episode, I'm going to walk you through why.
1:07.3	The good news is that you're not alone in wondering these things.
	...

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