271: Why Your Business Needs a Blog
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing
4.8 • 12.3K Ratings
🗓️ 3 July 2019
⏱️ 36 minutes
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Summary
Transcript
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| 0:00.0 | Year listening to the Gold Digger Podcast episode number 271. |
| 0:05.4 | We were huddled up under a tent as the rain fell outside in, I sat in front of a group |
| 0:09.7 | of 20 women at my mastermind retreat last fall. |
| 0:13.0 | One of the girls point blank asked me, isn't blogging dead? |
| 0:16.6 | Now this wasn't the first time I had heard this question or led this discussion. |
| 0:20.4 | Honestly, over the years I feel like I only hear this question more. |
| 0:24.1 | The questions continued. |
| 0:25.7 | If most people listen to your podcast on iTunes and your biggest following is on Instagram, |
| 0:29.6 | what's a point in blogging every week? |
| 0:31.3 | Is it even worth the time? |
| 0:33.3 | Now as a girl who started this entire business simply by launching a free WordPress blog |
| 0:37.9 | over eight years ago, it's safe to say that I'm kind of hooked on blogging. |
| 0:41.7 | And I get a little defensive over it because it was my baby for all of these years. |
| 0:46.5 | So I'm wondering, have you ever questioned if blogging is even relevant anymore or are |
| 0:51.1 | you just starting a business and you're wondering if starting a blog is where your focus should |
| 0:55.2 | be? |
| 0:56.2 | Or maybe you're thinking, I'm too late. |
| 0:58.2 | Blogging is over. |
| 0:59.2 | I miss my chance. |
| 1:00.5 | Chances are the answer is that blogging is still relevant. |
| 1:04.5 | And today's episode, I'm going to walk you through why. |
| 1:07.3 | The good news is that you're not alone in wondering these things. |
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