Hello, whinabbers my name is Jesse Meekham and this is podcast number 271 for Whynab, where we teach you four rules

to have you stop living paycheck to paycheck. Get out of debt and save more money.

I want to start a business. Please reach out to me if you want to help.

Because frankly I need the help. My first item for sale will be a toaster and I want to sell the toaster to people as an heirloom or an

airloom to be. I want it to be the cast iron skillet of toasters. I want it to last for generations.

We've talked about the cost of ownership, that was two weeks ago.

We talked about the overhead, the mental overhead of ownership that was last week I want to talk about

generational ownership and why can we not find items my favorite Reddit

thread or sub I guess it's a sub-reddit is I say Bifl I don't know if you're supposed to say the acronym like that to buy it for life

Sub-Web. Super fascinating because I am fascinated with items that will last forever to me if I'm prioritizing my

dollars for a good pair of boots I don't want to have to re-priorize dollars for

another quote-unquote good pair of boots three years later. Those

boots should last 20 years. I actually have a bet with my children because I bought

some nice other shoes for church and nice events things like that and I told them

these shoes will last 30 plus years.

They don't believe me, but we're working on it.

I polish them every so often.

I treat the leather.

I have those little things that you tack on to the bottom to make sure the soles last a little longer.

And what are those called toe plates? I can't remember. Anyway, there is some overhead to owning these shoes. There is a little bit of cost on these shoes. I had to buy the shoe polish kit, the leather stuff, those little plates or whatever you put on them. I even bought some of those cedar deals that you stick in there to maintain

them. They all were tacked on. Those were those ancillary costs from two weeks ago. But I want these shoes to last forever. I want to buy stuff that lasts forever. I want to buy stuff that lasts forever. I want to put my

dollars toward things that last forever. And that's why I want to start a company that sells a toaster.

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