#271: How To Leverage Scarcity Marketing & FOMO To Drive Sales For YOUR Business! With Dr. Mindy Weinstein

Creating Confidence with Heather Monahan

Heather Monahan

Entrepreneurship, Education, Business, Self-improvement

4.8 • 1.1K Ratings

🗓️ 22 November 2022

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

In This Episode You Will Learn About: Dealing with the fear of missing out (FOMO) How your brain reacts to scarcity The value of a short supply marketing Resources: Website: www.marketmindshift.com Read The Power Of Scarcity Email: [email protected] LinkedIn: @Mindy Weinstein Facebook: @Marketing MindShift Twitter: @marketingmindshift Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence Creator Show Notes: What are you scared of losing!? The more we fear losing something, the more POWER we give it! Scarcity is the most INFLUENTIAL motivator out there. Dr. Mindy Weinstein will breakdown the brain science behind scarcity and WHY it’s such an important marketing tactic. You’ll discover why we feel we MUST buy the latest, greatest, item on the market and what that means for YOUR business! Tune in to learn how to leverage scarcity, and how it leads our brain to quick and impulsive decision making. About The Guest: Dr. Mindy Weinstein is the leading expert in digital marketing, and the founder of Market MindShift, an incredible digital marketing agency that helps companies with everything from their social media content to SEO, and marketing funnels. She has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and McDonalds! She has a Doctor of Philosophy degree in general psychology with an emphasis in technology, and is a marketing instructor at Grand Canyon University and the University of Denver. As the author of The Power Of Scarcity, she’s helping people leverage scarcity in their lives to grow sales and revenue. If You Liked This Episode You Might Also Like These Episodes: The Secret To OWNING Your Power With Dalia Feldheim Founder of Uppiness & Flow Leadership Consultancy Finding The COURAGE To Let Go With Kute Blackson Transformational Teacher & Best Selling Author The Steps You NEED To Change Your Life with Heather! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	with scarcity. The whole idea of FOMO is pretty big with scarcity because it is that fear that we
0:06.1	might lose a chance. We might lose the freedom to purchase that. We might lose the freedom to
0:12.7	take this opportunity, whatever it might be. And so again, the way that our brains operates,
0:17.2	you just get into high gear of like we got to fix this situation. There's been so many studies where
0:21.9	people were hooked up to MRIs and faced with a scare situation. And the way that the brain would
0:28.0	react is the activity where quick decisions are made would just light up. And the activity where
0:34.4	we would value something should light up, meaning we'd skip the normal decision making steps that we
0:40.0	take. I'm on this journey with me. Each week when you join me, we are going to chase down our goals.
0:46.8	We've overcome adversity and set you up for better tomorrow.
0:50.1	I'm ready for my close step. Hi and welcome back. I'm so excited for you to meet my guest today.
0:57.1	You have never heard about this topic. I promise Mindy Weinstein PhD. She's a leading expert in
1:03.5	digital marketing and has been named as one of the top women in the industry globally. Founder of
1:09.5	the digital marketing firm, Market Mindship. She has trained thousands of professionals from
1:14.3	organizations of all sizes, including Facebook, the Weather Channel, and World Fuel Service.
1:20.0	She has a doctor of philosophy degree in general psychology with an emphasis in technology
1:26.0	and is a marketing instructor at Grand Canyon University at the University of Denver,
1:30.6	as well as a program leader for the Wharton School and Columbia Business School. Mindy thank you
1:36.7	so much for being here today. Thank you so much for having me. I'm so excited.
1:40.7	Okay, let's jump into scarcity, which is like your homeboy. First of all, I want to say this.
1:46.9	The word in and of itself seems so negative to me just because of this whole abundance versus
1:54.9	scarcity mindset, right? I grew up born. So my whole life, I'm always trying to think, okay,
2:00.4	get away from scarcity. Heather, right? So when I hear like you're an expert on this, you have
	...

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