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Entrepreneur Stories 4⃣ Inspiration

271: How to Breathe Life into a Business... Dr. Dan Cohen of Breathe Right Strips

Entrepreneur Stories 4⃣ Inspiration

Millionaire Interviews Podcast & Sir Austin Peek

Careers, Business:careers, Business

4.72K Ratings

🗓️ 10 February 2025

⏱️ 56 minutes

🧾️ Download transcript

Summary

Dr. Dan Cohen is the former Chairman of CNS, Incorporated. Dr. Cohen was the driving force behind the meteoric rise of Breathe Right nasal strips, acquiring the rights to manufacture and sell the product for the medical equipment company he founded in 1982. In 2006, GlaxoSmithKline acquired CNS, including its Breathe Right nasal strips and FiberChoice chewable fiber supplement products, for $566 million. Dr. Cohen's training is in neurology at the University of Minnesota and he is a Diplomat of the American Board of Psychiatry and Neurology.  Doctor Cohen also authored the books, Addicted To My Ego and Co-Authored Claim Your Basic Rights.   This Episode is Sponsored By: Jon Ostenson, Founder of FranBridge Consulting and Top 1% US Franchise Consultant is here to help you explore the world of non-food franchising opportunities today. Jon and his team are part of the largest brokerage in the US and have vetted the market thoroughly. Sign up for a free consultation call with Jon today at millionaire-interviews.com/franbridgeconsulting and receive a FREE copy of his new book Non-Food Franchising. Franbridge Consulting offers five more non-food franchise opportunities in 2024 that you can explore. FranBridge is hands down the premier source of the best opportunities in the non-food franchising world. You can hear more of Jon’s story and how he started FranBridge Consulting on Episode 250 of our podcast. Sign up for a free consultation call with Jon today at millionaire-interviews.com/franbridgeconsulting and receive a FREE copy of his new book Non-Food Franchising.   Want to Support the Show? Well we'd love for you to join our Patreon Group!  What's in it for you?  Well you'll instantly get a scheduled call from Austin, where he'll help you with your current or future business... Sign-Up Now at millionaire-interviews.com/patreon. 😀😎😍   *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode visit our website: Millionaire Interviews. ***

Transcript

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0:00.0

They called us up and they said, congratulations, you just rewrote the textbooks on how to introduce a consumer product.

0:15.0

They started to wear it and overnight we became a $50 million business.

0:20.0

One of the And overnight, we became a $50 million business.

0:23.6

One of the best things we did was to find the right.

0:32.6

Buckle up.

0:33.6

Why?

0:34.6

Well, because you're about to enjoy another awesome episode.

0:38.2

But before we do, we just want to let you know.

0:40.4

We also had a group call with Dr. Dan Cohen.

0:43.9

It was Group Call 11, and so that's available for all Patreon members.

0:48.2

So if you enjoy this episode, be sure to check out Group Call 11 with Dr. Dan Cohen, where he

0:54.0

answers questions from our Patreon members.

0:57.0

Now, on to this episode.

1:01.5

Hi, Austin. I am very glad to be here. My name is Dan Cohen. Right now, I work on some unusual products,

1:09.9

but prior to this, I had become a medical doctor,

1:13.5

a neurologist, and I was really more interested in business and working on certain product

1:20.0

ideas than I was in taking care of patients.

1:22.8

So right after my residency within a year, I started a company by the name of CNS Inc.

1:29.6

CNS stands for central nervous system.

1:32.2

So it was in line with my specialty as a neurologist.

1:36.1

And we worked on a number of products over a number of years.

1:39.8

The business was in operation between 1982 and 2006 when we sold it to Galaxo Smith-Kline.

...

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