271. AMMA — Building a Bullet-Proof Brand

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Management, Business, Marketing, Entrepreneurship

5.0 • 538 Ratings

🗓️ 11 June 2024

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this cutthroat legal market, relying on a single way to get new clients, such as referrals or pay-per-client advertising, won't cut it. Firms that dominate their market have mastered the art of brand differentiation and community presence. If you want your practice to become the obvious choice for clients in need, you have to have a robust marketing strategy that consistently puts your law firm’s name in front of your ideal clients. In Episode 271 of The Game Changing Attorney Podcast, Michael and Jessica Mogill delve into the essence of how you can build a bullet-proof brand. If you're not actively setting your firm apart, you're not just blending in — you're fading into obscurity. Tune in to learn how to make your brand unforgettable. ---- Show Notes: 02:52 – How to get your question answered on an episode of The Game Changing Attorney Podcast 04:13 – How to create a brand identity that stands out from the competition 07:12 – How to craft a unique value proposition to connect with your ideal clients 10:15 – How to build a client-service-focused brand identity 12:38 – How to create content that showcases your commitment to your clients and community 14:30 – How to build a personal brand and establish yourself as a legal thought leader 17:06 – Why you will never become an authority overnight ---- Links & Resources The Game Changing Attorney by Michael Mogill LinkedIn Taylor Swift Facebook Instagram TikTok YouTube Timothée Chalamet Timothée Chalamet’s YouTube Channel (@ModdedController360) Joe Fried David Craig After the Crash Podcast ---- Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: #9 Joe Friend – How to Hyper-Specialize and Dominate Your Niche #39 Ryan Deiss – Truth over Tactics and Marketing Strategies that Actually Work #150 AMMA – The 3 Critical Components to Effective Legal Marketing

Transcript

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0:00.0	Even firms that you might see as a market leader, you're like, I see their billboards everywhere, I see their radio everywhere, like they must get all the cases.
0:09.0	In most major markets, even the market leader is probably getting less than 10% of the cases.
0:13.6	So there's a lot to go around.
0:25.8	I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.
0:28.5	I've built my business through practice, not theory.
0:33.9	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
0:38.2	earning a spot on the Inc 500 list of the fastest growing private companies in America.
0:42.2	Our approach has been to take everything we've learned about generating massive growth within our own organization and help the country's most ambitious and committed law firm owners do
0:46.3	the same for theirs. In each episode of this podcast, I sit down with innovative market leaders
0:50.9	from the legal industry and beyond to learn from those who thrive
0:54.2	in the face of adversity, challenge the status quo, and define what it means to be a true
0:58.5	game changer.
0:59.9	This is Jessica, head of coaching strategy at Chris, and today we're flipping the script
1:04.4	for another special edition episode to get Michael's take on how to create a unique brand identity
1:09.7	and stand out in a saturated market,
1:12.4	why you should assume that no one heard your marketing message and what it actually takes
1:16.9	to establish yourself as an authoritative legal thought leader. Joe Freed, who's been on this
1:21.7	podcast, a friend of ours, great trucking lawyer. Joe Fried, when he was becoming known as the
1:26.0	trucking lawyer, was doing a presentation
1:27.7	on trucking, trial skills. Every single week, I believe for five or ten years straight, was doing
1:33.6	like speeches, seminars, webinars, all educational content, putting it out absolutely for free
1:39.3	for 10 years straight. And I think that's the piece that a lot of people miss. They're like,
	...

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