#270: 12 Years in Photography: Rachel's Path from $600 Sessions to $4,000 Sales
Worth Every Penny Joycast
Sarah Petty
5 • 3.3K Ratings
🗓️ 2 July 2025
⏱️ 26 minutes
🧾️ Download transcript
Summary
If you've ever packed up your gear, driven an hour to a session, worked your magic, came home to edit into the night, and then got paid something that barely covers gas and groceries…
This week’s Joycast is going to hit home.
Rachel’s been in business 12 years. She lives on a farm. Her days include feeding animals, raising a family, and her photography business. For years, her sessions barely paid off. She was doing all the things (minis, digitals, discounts) and still felt stuck.
In this new episode, Rachel opens up about how she slowly (and imperfectly) went from $600 sessions to a whopping $4,000 portrait order. Plus:
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How to finally let go of discounts and start owning your value
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What mindset shift gets you unstuck (There’s no going back at this point)
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The secret to making your boutique model click for you (and your clients)
Grab your coffee, take a walk, and press play on this one. You deserve a business that works with your life like Rachel.
RESOURCES:
Show Notes: Click here.
Episode Transcript: Click here.
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
www.photographybusinessinstitute.com/boutiquebreakthrough
Transcript
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| 0:00.0 | If you've ever questioned whether boutique breakthrough really works, get ready to meet someone who made over $13,800 in just a few short weeks inside boutique breakthrough. |
| 0:13.6 | Today I'm talking with San Luis Obispo, California photographer Rachel Bouch, who's been in business nearly 12 years but still wasn't |
| 0:23.9 | making what she deserved. She was stuck in the middle, delivering huge digital galleries with |
| 0:29.5 | print codes that no one ever used, feeling burnout and wondering if things would ever get better. |
| 0:36.2 | When she joined Boutique Breakthrough, she was terrified, |
| 0:39.4 | especially the moment she printed her new price list and realized there was no turning back. |
| 0:45.9 | But Rachel leaned into the coaching. |
| 0:47.9 | She embraced the process and found her confidence. |
| 0:51.1 | Not only did she land her first Julie for $5,491, she followed it up with two more. |
| 0:58.5 | That's more than she made in six months the year before. And now she's finally running a business |
| 1:05.1 | that feels as good as the work she creates. Welcome, Rachel. Hey there, my name's Sarah Petty and I went from a stressed |
| 1:14.3 | out, overworked mama with three babies to be named one of America's most profitable |
| 1:19.7 | photographers without working my kids' lives away. Now I'm the founder of the Photography Business |
| 1:25.7 | Institute where we provide guided support from start to finish, |
| 1:30.0 | whether you're a beginner photographer dipping your toes in or a more advanced photographer with big income goals. |
| 1:36.9 | Each week on this podcast, I'll show you how to find and serve photography clients in a world where we can keep it free thanks to everyone having a |
| 1:46.5 | digital camera in their pocket. Take the first step to adding more joy and profit to your life |
| 1:52.4 | by downloading your free photography business tools at photography business institute.com. |
| 1:59.9 | Rachel, welcome. I'm so excited to have you here. Thank. Rachel, welcome. |
| 2:01.6 | I'm so excited to have you here. |
| 2:03.4 | Thank you for having me. |
| 2:04.8 | I'm excited too. |
... |
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