Put yourself in 1925.

World War I is recently over, right?

Now, 30 out of 6 is proven to be the most capable battle rifle cartridge in history.

Hunters such as Thedore Roosevelt showed hunters had spectacular capability on big game.

Then, Winchester introduced the 270.

It was said to shoot faster and flatter than 30 out of six

and generate just as much kinetic energy, yet recoil less.

For the era, the engineering and design of the 270,

Winchester was cutting edge.

Yet for some reason, hunters didn't take to it.

The 270 struggled for more than a decade. And then in 1936, Winchester introduced its Model 70 rifle, which became recognized very

quickly as the rifleman's rifle and gained a claim as the best American-made bolt-action hunting rifle design of all time.

Some even think it still owns that distinction.

So Winchester made a point of pairing the Model 70 with the 270 cartridge and sales picked up.

But it wasn't really until Jack O'Connor picked up the 270 torch and carried it

to stardom in the 1950s that the cartridge, the 270 cartridge, actually gained true popularity.

Could it be that shooters and hunters shrugged off this revolutionary new design, figuring that they're,

you know, they're 30-06s, their 30-40 Craigs, the 7x7 Mousers, 30-30-Liver actions,

you know, all these tried-and-true cartridges were just as good and could do anything that they needed to do

just as well or better than this upstart new 270 Winchester cartridge.

So candidly, when you look at cartridge history from that angle, the 270 Winchester,

well, it was kind of that red-headed stepchild of the hunting world for its first decade or even two decades of life.

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