27: Online Marketing with Jan Roos
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 25 July 2016
⏱️ 44 minutes
🧾️ Download transcript
Summary
Online marketing expert shares advice for small business owners. His company, Expert Engines.co, works with small businesses to help them execute effective online marketing campaigns. He explains why the post click experience, and commitment, are critical to the success of a campaign.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business. |
| 0:10.3 | The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way. |
| 0:18.6 | This podcast series focuses on the everyday common business issues, |
| 0:22.6 | challenges, and opportunities that face the small business owner. So here now are your hosts of |
| 0:27.7 | the how of business, David and Henry. Well, welcome to this episode of the how of business. |
| 0:36.4 | This is Henry Lopez with you today, |
| 0:38.7 | Ann Ruse. Did I pronounce your last name correctly, Jan? Yeah, that's perfect. Excellent. Well, |
| 0:44.6 | hello, Jan. How are you? And welcome to the show. Good, good. Great to talk to you, Henry. |
| 0:49.2 | Excellent. Well, let me give our listeners a bit of background on you. Yon is the founder of expert engines.co, and we're |
| 0:57.8 | going to get into who that is, what that is, and what they offer. He previously co-founded another |
| 1:03.7 | company called Vitality Sciences, and that was a business focused on nutritional supplements and |
| 1:09.6 | sports nutrition. Prior to starting |
| 1:12.6 | his own business, he had a successful career in the corporate world working for various large |
| 1:18.0 | companies, and we'll chat a little bit about that transition. And expert engines, his current |
| 1:23.0 | business, is a boutique digital agency that specializes in fast, high-quality lead generation. |
| 1:30.6 | So obviously we will be talking about that. |
| 1:32.7 | So once again, welcome to the show. |
| 1:34.7 | Thanks for being with us. |
| 1:35.7 | And please, if you would fill in some of the gaps there on what you're currently doing and a bit more about yourself. |
| 1:41.5 | Yeah, gotcha. |
| 1:42.2 | So Expert Engines has been a fun project that I've |
| 1:45.3 | been working on for a little bit here in the city, New York City. It's been really great because |
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