#269: When Customer Data Benefits Customers, Employees, and the Business, with Barry Padgett, CEO of Amperity

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 12 August 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know customer data is one of their most valuable assets, but many continue to struggle to put it to good use. In fact, more than 50% of decision-makers at enterprise companies believe they’ll lose revenue due to their customer data challenges.

To help me discuss this topic, I’d thrilled to welcome Barry Padgett, CEO of Amperity, a leading enterprise customer data platform.

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Transcript

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0:00.0	Welcome to season four of the Agile Brand with Greg Kielstrom, where we discuss business
0:05.6	agility through customer experience, employee experience, and digital transformation.
0:10.4	I'm your host, Greg Kielstrom.
0:12.6	The Agile World podcast is brought to you by TechSystems, an industry leader in full stack
0:17.0	technology services, talent services, and real world application.
0:21.2	For more information, go to techsystems.com.
0:24.1	To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com
0:29.5	and read my latest articles or get a copy of my latest book, Meaningful Measurement of
0:34.0	the Customer Experience, now available on Amazon and other retailers.
0:40.4	My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast.
0:43.8	Today, we're going to talk about making the most of your customer data to benefit both
0:47.7	your customers and the business.
0:50.2	Brands know customer data is one of their most valuable assets, but many continue to struggle
0:54.9	to put it to good use.
0:56.5	In fact, more than 50% of decision makers at enterprise companies believe they'll lose
1:01.2	revenue due to the customer data challenges.
1:04.8	Imperity and Forester recently released a new report that found companies are failing
1:09.0	to bridge the data gap between them and what their customers want.
1:12.9	As Brands seek to add to the vast amount of data at their disposal, 77% of decision
1:18.3	makers admitted they underutilized the customer data they already have.
1:22.4	To help me discuss this topic, I'd like to welcome Barry Paget, CEO of Imperity, a leading
1:27.4	enterprise customer data platform.
	...

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