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Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business agility through customer experience, employee experience, and digital transformation.

I'm your host, Greg Kielstrom.

The Agile World podcast is brought to you by TechSystems, an industry leader in full stack technology services, talent services, and real world application.

For more information, go to techsystems.com.

To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com, and read my latest articles, or get a copy of my latest book, Meaningful Measurement of the Customer Experience, now available on Amazon and other retailers.

My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast.

Today we're going to talk about how to be successful with an authentic influencer marketing campaign.

Tell me, discuss this topic. I'd like to welcome Magda Huala, Director of Marketing Strategy at Aspire. Magda, welcome to the show.

Thank you so much for having me, Greg.

Yeah, looking forward to it. So why don't we start by giving a little background on your self as well as what you do at Aspire?

Yes, absolutely. I am the Director of Strategy at Aspire, so I'll start with a brief intro on who Aspire is for anyone who might not be familiar.

We are an influencer marketing platform, and we really focus on helping brands with every stage of working with influencers.

We have a search engine where brands can discover creators. We have a CRM that allows brands to manage all of their relationships with those creators.

And most importantly, we have a robust analytics dashboard, so brands can really understand every way in which these influential partnerships are impacting their business.

We have a marketplace where people can apply inbound to work with your brand.

And we've worked with brands really across the board from very small companies that are just getting started to massive corporations,

think HelloFresh, Bed Bath and Beyond, Walmart, really work with brands across the spectrum.

And personally at Aspire, I oversee all things influencer strategy. So really want to make sure that I'm keeping my thumb on the pulse on everything that's going on in the influencer space.

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