267: Rasheeda Gray: A Pipeline With Over 20 Interior Design Projects in Under 2 Years

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9 • 810 Ratings

🗓️ 6 December 2017

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to today's show! Our guest for today is Rasheeda Gray, the Principal of Gray Space Interior Design, which is located in the Philadelphia Metro area. Gray Space is still a side hustle for Rasheeda at this point in time and yet in just under two years, she has already had more than twenty projects! You're probably wondering how she has managed to do this, so today she shares three strategies that she has used, to land these twenty plus projects and also her thoughts on what it takes to succeed in the field of Interior Design. Listen in now, to get some really actionable tips from Rasheeda, to fill your pipeline. Rasheeda holds a Bachelor's Degree in Marketing and International Business, as well as a Master's Degree and she currently works full time, in a corporate position. She also has a husband and two kids. Rasheeda brings her business skills to her Design Firm, so listen in, as she explains how she's managed to achieve as much as she has, in such a short time. Show highlights: What led to Rasheeda starting Gray Space Interior Design, as her side hustle. Rasheeda is a strong believer in Vision Boards. How Rasheeda managed to obtain her first two projects. The way that Rasheeda made use of social media to get herself known, as an Interior Designer. The magic mix for Rasheeda's success on social media. The secret to Rasheeda's success on Instagram. Rasheeda's way of growing her business intentionally to attain the kind of success that she has, in such a short time. Taking full advantage of any opportunity to speak at events as a great way to get yourself and your business known. What Rasheeda did to get to know five Realtors. All about Rasheeda's Consultation Special for Cyber Monday. Using Loss Leaders to attract more business. How referrals and testimonials have helped Rasheeda to fill her pipeline. The way that Rasheeda leverages her reviews on Howz, to get more business. How Rasheeda found Cheryl and then selected her to be her mentor. How mentorship has contributed to Rasheeda's success. Why it could be tricky to have a mentor from the same area as you. Why it's important to be upfront with your clients about your working a full-time job. The questionnaire that Rasheeda has her prospective clients complete right in the beginning. Assessing the needs of your clients, then providing solutions for them. The logistics of running a Design firm, a full-time job and a family. Links: To take advantage of the special incentives that are being offered to you, as a listener of the podcast: From My Doma Studio, go to: www.mydomastudio.com/awelldesignedbusiness and From our newest sponsor, Fresh Books, go to www.freshbooks.com/luann

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,
0:05.6	which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?
0:11.1	Big news, right?
0:12.6	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.2	Now, the batch designers exhibit is titled the Underground Library,
0:23.8	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.6	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,
0:43.5	artifacts, and books of black legacy.
0:46.9	In reimagining and repurposing the Andrew Carnegie Personal Library,
0:52.7	badge invites you to examine the power of home libraries
0:56.1	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.3	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.7	the flat panels for the windows. We used a custom design fabric
1:12.5	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a
1:20.0	point to visit this inspired space the next time you are in New York City. The exhibition runs
1:25.5	from November 24 all the way through August 10th,
1:30.1	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.
1:51.3	Welcome to a well-designed business with your host, Luann Nigara.
2:00.6	Luan has a lifetime of experience building a multi-million dollar business with her husband and cousin, and she knows the challenges you've faced in your interior design business. Luann brings you real-life answers to your most pressing problems, as well as practical
2:05.4	strategies to explode your interior design business.
2:08.9	So let's get to the business of interior design.
	...

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