#267: How to Attract More Customers and Expand Your Influence with PR Expert, Heather DeSantis

The Jay Ferruggia Show

Jay Ferruggia

Fitness, Lifecoachingwithjayferruggia, Health & Fitness, Hypertrophy, Selfhelp, Man, Nutrition, Men, Business, Relationships, Confidence, Testosterone, Money, Inspiration, Musclebuilding, Fatloss, Mensfitness, Jacked, Renegaderadio, Lean

4.9 • 1.6K Ratings

🗓️ 2 November 2018

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Every business owner wants to attract more customers and make more money. But with so many businesses angling to be heard how can you ensure your product or service will be seen by more people?

In this episode of Renegade Radio with Public Relations expert, Heather DeSantis you’ll learn why PR is one of the fastest ways to grow your business in today’s content rich world.

Listen as we discuss:

The evolution of her Public Relations journey. [8:04]
Venturing out on her own; how to know when it’s time to leave the party. [11:48]
Why drawing a line in the sand led to the birth of Publicity for Good. [14:54]
What makes someone good at PR? [17:18]
Is social media the new way to promote yourself? [22:44]
The most common mistakes she sees people make with their own publicity. [23:42]
What are best practices for blogging and social media in 2018? [24:59]
Is blogging still relevant and important? [26:54]
Steps to get a segment on local news or TV. [31:24]
Do online influencers need PR? [32:34]
How does someone find their purpose? [34:12]
Why you need to BE the product and how to do it. [35:22]
How to attract and cater to customers by their age group. [38:34]
How important is teamwork for building a successful business? [44:28]
Tips to retain clients and maintain relationships. [46:10]
What to look for and what to avoid when hiring a PR company. [49:22]
What can you expect if you work with Heather? [50:58]

This episode is brought to you by Athletic Greens. With 75 ingredients working together to help with 11 different areas of health, Athletic Greens helps detoxify your body, boost your energy, and strengthen your immune system.

Get all your vital nutrition in 30 seconds or less at www.AthleticGreens.com/Jay to claim your Renegade Radio special offer.

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Transcript

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0:00.0	What's good my friends? This is another episode of the Renegade Radio
0:17.1	podcast. I am Jay Farugia here to help you unleash your strongest
0:21.2	self and before we get started today, got to give a
0:24.2	shout out to people who left iTunes reviews recently. Sam Fox said this
0:28.0	podcast is awesome. I love Jay's outlook on training in life. As a young trainer I found that this has been the best podcast
0:34.6	when it comes to teaching
0:35.8	how to truly succeed in the fitness industry,
0:38.2	life hacks, business, and training.
0:40.1	Jay will get you right on them all.
0:42.0	Sam, for leaving that review, I want you to email
0:44.5	Ashley, as H-L-E-Y at Jason Ferrugia.com, give her your home address as long as you are in
0:50.6	the continental US and we're going to send you a free bag of athletic
0:53.3	greens. Also Jay Burns face P.F.A.A.M. I don't know what's going on with that name
1:00.6	but he says as a practicing emergency physician
1:04.3	physician and avid fitness nut, I'm proud of been listening to Jay for several
1:08.2	years now and have been nothing short of impressed by his excellent interviews,
1:12.0	his breadth of knowledge, and his approach to fitness in general. of On top of that, he provides one of the most entertaining podcasts I've listened to.
1:25.1	Every guy, whether you're 20 or 70, should be listening to these podcasts religiously.
1:28.9	Thanks, Jay.
1:29.9	Dude, what a review.
1:30.9	Appreciate you.
1:31.9	Same thing. Hit up Ashley. Let's get you something going
	...

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