If you don't have the mental fortitude and like the mental foundation of running your own business and being an entrepreneur, there's going to be challenges.

Things are not going to go the way you expect them to go.

You're not going to get the results that you expect to get.

This happens in every business.

I've never heard of anyone who has started

a business and it's just been a dream the entire time.

What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam.

I am live streaming this podcast episode on this fine morning to my followers over on

Instagram. I think I've done this one other time if I remember. But I was like, you know what?

Why not last podcast recording of the day,

let's go ahead and live stream it just for funsies. Maybe we can give some shoutouts to people.

Carly, who's here? Mr. Versace. If you guys listen to my podcast, you're going to hear your name

on my actual podcast episode. So shout out to those of you who are swinging by here on Instagram.

I'm throwing out some waves here really quickly to some people that are jumping on.

But again, I'm live streaming this podcast recording. This is episode 265.

That's actually going to come out on July 12th. So you guys are getting a really good sneak

peek of this podcast episode.

I wanted to focus this episode today on kind of more of the mental side of the business.

As I talk to people, right, as I work with people in my coaching programs, people in my Facebook

groups, people in my Jaguar program, who I speak with more frequently one-on-one,

right? I realize there's very much two sides to the coin of this Amazon business. There's the

technical side of this, like the execution, the X is and O's of like, you know, this is what you do

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