264. Switching To A 4-Day Work Week Grew Revenue Up To 77%

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 16 September 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

Imagine if 4-day work weeks didn’t only occur when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain? Today’s case study explores that question with Erin Diehl, founder of B2B professional development company, Improve It and best-selling author of “I see You! A Leader’s Guide to Energize Your Team Through Radical Empathy.” After a life altering concussion last year, Erin knew she needed to prioritize her physical and mental health, which prompted her to research the logistics of working only 4 days per week. In October 2023, her company piloted this new structure for all internal staff for 90 days, creating benchmarks to help them determine if this trial had been a success. Now nearly a year later, they’re still going strong with 4 day work weeks and have hit their end of quarter revenue goals for three straight quarters, seeing as large as a 77% growth in a single quarter. Here’s the process Erin and her team used to successfully implement this. View the transcript for this episode at: https://otter.ai/u/z8Q-Ug-rJFly8kzcK5BKLxb-1Ag?utm_source=copy_url Thank you to our sponsor! Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Erin: https://www.learntoimproveit.com/ https://www.itserindiehl.com/ IG: https://www.instagram.com/improveitco/ IG: https://www.instagram.com/itserindiehl/ improve it! Podcast: https://podcasts.apple.com/us/podcast/improve-it-podcast-professional-development-through/id1508450538 I See You! book: https://www.amazon.com/See-You-Leaders-Guide-Energizing-Radical-Empathy/dp/B0CDJDP2S1/ref=monarch_sidesheet_title Links mentioned in the episode: Erin's 4 day work week blog post: https://www.learntoimproveit.com/podcast-content/episode-240-how-has-the-four-day-work-week-reshaped-work-life-balance-and-productivity-for-our-team 'Shorter' Book: https://amzn.to/4groa1E 'Traction' Book: https://amzn.to/3R1x0aD Suneera Madhani’s episode: https://link.chtbl.com/qCQA_e3b Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kiebuckle CEO, Episode 264. Imagine if four-day work weeks didn't occur only when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain? Today's case study explores that question with Aaron Deal, founder of B2B Professional Development Company, Improve It, and best-selling author of I See You, a leader's
0:21.8	guide to energize your team through radical empathy. After a life-altering concussion last year,
0:27.6	Erin knew she needed to prioritize her physical and mental health, which prompted her to
0:32.0	research the logistics of working only four days per week. In October, 2003, her company piloted this new structure for
0:39.5	all internal staff for 90 days, creating benchmarks to help them determine if this trial
0:44.6	had been a success. Now, nearly a year later, they're still going strong with four-day work weeks
0:49.8	and have hit their end-of-quarter revenue goals for three straight quarters, seeing as large as a 77% growth in a single quarter.
0:57.9	Here's the process Aaron and her team used to successfully implement this.
1:05.2	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business questions you
1:12.1	can't Google. I'm your host, Ellen Yin. Every Monday, go behind the business in a case study
1:17.8	style interview with a leading entrepreneur who shares one specific growth strategy they've tested
1:23.1	in their own business, exactly how they implemented it, and what the results and revenue were.
1:29.6	You'll also hear financially transparent insights from my own journey, bootstrapping
1:33.9	our media company from a $300 freelance project into millions in revenue.
1:52.0	Hey friends, welcome back to the show. I have a big deal here with us today. We're just joking about this in the green room. Her toy poodle is named Big. And the last name is
1:58.3	deal, but spelled D-I-E-H-L. So anyways, Aaron Deal, welcome to the show.
2:03.5	Ellen, I am so excited to be here.
2:06.1	I love your energy.
2:07.7	And I was telling you in the green room how much I love your show.
2:11.1	And as a podcast host, myself, just respect the crap out of you.
2:15.4	Because you really get into the nitty gritty and there's no
2:19.9	fluff and I'm here for it. I'm ready for the nitty gritty of the big deal. Let's do it.
	...

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