This is Jocco Podcast number 264 with Echo Charles and me, Jocco Willink. Good evening, Echo. Good evening.

And also joining us tonight is Dave Burke, good evening, Dave. Good evening.

So why is Dave Burke joining us? Well, there could be a multitude of reasons.

But one of my favorite reasons is when the Marine Corps releases a new doctrinal publication,

which they just did, it came out on December 16th, 2020.

And as soon as it came out, I sent Dave a text and said, hey, there's a new pub out.

And he texted me back, tell me when we were recording a podcast on it.

So here we are. Now you're going to see as we dive into this, that if you know the way broadly,

you see it in all things. And there was a subcontext of this manual that came to my mind almost as soon as I started reading it.

But I couldn't quite put my finger on it.

And it took me about 10 pages deep before I realized what this thing was floating around in my head.

And what I was seeing underneath the surface, which this publication, Marine Corps,

doctrinal publication, one tack for the title of it is competing.

But there's something just underneath the surface of competing that I saw throughout.

And I saw it almost immediately, but it took me a little longer than I would have liked to identify,

which is a bummer, but it happened.

So what was I seeing underneath competing? What I was seeing was influencing.

And as soon as I identified that correlation, I kept seeing it.

And we'll share with you today, not just the aspects of competing with others,

but how this continuum of competition reflects the continuum of influence.

And of course, if you better understand both of them, you will be able to do both of these things better.

You'll only get better at competing against your enemy or against your rival, but you'll also become better at leading.

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