264: Challenge Marketing – How to Explode Your List and Revenue with Free Challenges

The Side Hustle Show

Nick Loper

Business, How To, Entrepreneurship, Education

4.7 • 1.6K Ratings

🗓️ 4 January 2018

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

"I teach women how to get dressed in the morning." That's how Kelly Snyder from AdoreYourWardrobe.com introduced herself to me at FinCon. (The more "official" tagline is that Adore Your Wardrobe teaches women how to confidently dress their unique bodies through the principles found in math and science.) There's a niche for everything, right! It’s a really cool business idea that sits firmly outside of the usual internet marketing space and has helped thousands of women be less frustrated and a lot happier with their wardrobe. Kelly has used an interesting strategy of challenge marketing to grow her business to multiple 6-figures in under two years. But the 14 Day from Frustration to Functional Closet Challenge is just one piece of the puzzle, or one piece of the "customer success path," as she put it. As the challenge wraps up, she invites participants to join her flagship course, and she's added a couple more upsells beyond that as well in response to customer feedback. So how about results? Each time she runs a challenge she adds another $100k in revenue to her business! There are some interesting and unusual techniques to her challenge marketing strategies, and definitely some scope to apply these techniques to your own business if you sell courses or any other service. Tune in to hear how Kelly structures her challenges, how she gets people in the door, and how she converts free participants into paying customers. Full Show Notes and PDF Highlight Reel: Challenge Marketing – How to Explode Your List and Revenue with Free Challenges

Transcript

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0:00.0	Side Hustle Show 264 Challenge Marketing
0:03.7	How to explode your list and revenue with free challenges.
0:07.6	What's up, what's up, Nick Loper here?
0:11.0	Welcome to the Side Hustle Show
0:12.4	because if it were easy easy everybody would be doing it
0:15.5	If you're looking for a way to get your audience off the sidelines and into the game to breathe some new life and
0:20.8	excitement into your brand this year look no further because today's guest,
0:24.6	Kelly Snyder is going to blow you away. I met Kelly at ThinCon this past fall,
0:29.1	where she introduced herself as the lady who teaches women how to get dressed in the morning.
0:33.4	Her business is Adore Your Wardrobe.com and the more official tagline is that she
0:39.1	teaches women how to confidently dress their unique bodies through the principles found in math and science.
0:44.6	It's a cool niche, right?
0:45.6	Well, what's cooler is how she's grown this business to multi six figures in less than two
0:50.1	years, largely thanks to what you could call challenge marketing inviting your
0:54.8	prospective customers to join you in a limited time free challenge that solves a
0:59.4	specific problem but and this is important exposes a bigger problem that you can solve with your paid product or service.
1:06.9	Each time Kelly runs the 14-day from frustrated to functional wardrobe challenge,
1:12.1	she adds around a hundred grand to her business in terms of the lifetime revenue from participants.
1:18.0	And that was starting with a tiny audience.
1:20.0	In this episode, you learn how a challenge can be the first step in your customer success path
1:25.6	how to structure it how to get people to join and why it works so well to transition
1:30.4	test drivers into buyers.
	...

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