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Contentful, where content drives business momentum. Let's talk about subscription boxes. We haven't talked about subscription boxes. You haven't talked about subscriptions in a while.

Well, subscription boxes specifically, you know, where you're paying a monthly fee and you're

getting a new set of face masks or toys for your kids, educational toys perhaps, or puzzles or could be anything else like so many different

subscription boxes out there. Let's talk about the business of subscription boxes. How many do you

need to sell to be sustainable? Like on a monthly basis, how many do you need to sell to be sustainable like on a monthly

basis how many monthly subscription box customers do you need I love this

question because it's so specific and if you're trying to set up a

subscription box if you're like this would be a cool business. I tried to do it once for maybe like a year and a half or so.

Not as a full-time thing, but as one of my many side hustles. This was a long time ago and it didn't really work. Like it was fine for a little while but I never

actually scaled it which is the key to making it work on a sustainable basis

especially in this industry. So what does that look like? How do we do the cost

analysis, the market

understanding, the strategic pricing and such? We've got a question from a

listener, Lila, she wants to know basically like how do I get to that number

or what is the number, how do I have a goal, give me a benchmark.

So let's see if we can simplify it.

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