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Contentful, where content drives business momentum. Did you know that Apple, you know, the company that makes a lot of our phones and computers,

you know that Apple, you know, the company that makes a lot of our phones and computers other devices and such

new virtual reality tools iPads and so on did you know that they take 30% a

30% cut on all kinds of in-app purchases.

So if you're making an app or you have subscription payments or pretty much anything that goes to the Apple store,

they're taking 30%.

Now that can be a significant hurdle, especially for small businesses and

independent developers who are looking to maximize their apps revenue. You're like, well I understand

there's going to be a cut, I understand there's a commission of sorts. What's it going to be? Is it 5%,

10%, you know, that's kind of common, maybe a little bit more, but no it is in fact 30%. So people have been

complaining about this for years, but for the most part it's kind of like you just got to deal with it.

So we're going to hear from an app developer today who's like, I don't want to pay the 30%, what can I do? Is there anything I can do?

Well, you do need to remain in compliance with

Apple's policy framework if you're going to sell in that platform because they've

got millions and millions of customers and they're like this is how it works it's

our way or the highway, but there might be a couple options.

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