262. Roland Frasier — The Secret to Scale: How to Grow Your Business [Encore Edition]

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Management, Business, Marketing, Entrepreneurship

5.0 • 538 Ratings

🗓️ 9 May 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Meet Roland Frasier: a serial entrepreneur, esteemed business strategist, and marketing maestro. With five businesses under his belt, all featured on Inc. Magazine's list of fastest-growing companies, Roland is the epitome of business acumen. He doesn't just build businesses — he scales them to new heights. His fervor for business growth, penchant for fostering enduring connections with fellow entrepreneurs, and knack for spotting emerging opportunities embody the game changing mindset. In this episode of The Game Changing Attorney Podcast, Roland and Michael Mogill take a deep dive into: The commonalities of the most successful businesses Why once-in-a-lifetime-opportunities are more common than we assume How to scale your law firm through strategic acquisition ---- Show Notes: 02:19 – Roland’s early days as an entrepreneur 03:58 – Why Roland went to law school 05:14 – Roland’s thoughts on the hourly billing model 07:08 – The impact of outside capital investing in the legal industry 09:42 – How Roland determines the proper value of a business 13:22 – The different levers that can be pulled to scale a law firm 15:34 – How to acquire a business when you have little to no capital 16:50 – The concept of leverage when acquiring or scaling a business 21:40 – The “red flag” factors to watch out for when considering a business acquisition 23:45 – Roland’s biggest business regret 25:48 – Roland’s biggest business victory 28:24 – How Roland prepares for business ventures across new and different industries 30:49 – The commonalities between the most successful businesses 31:36 – The commonalities between the least successful businesses 34:15 – How to navigate threats in your market and capitalize on opportunities 36:31 – The power of a world-class brand 40:05 – The skills that every leader should have to put their businesses in the best place to succeed 44:08 – The best advice and the worst advice that Roland has ever received 45:21 – What keeps Roland engaged, energized, and excited today 47:21 – What being a game changer means to Roland ---- Links & Resources Roland Frasier Skinner Studies on Operant Conditioning Rule 5.4 Facebook Groups McKinsey & Company – Customer Experience: Creating Value Through Transforming Customer Journeys Amazon Andreessen Horowitz Rolls Royce Bentley Mercedes-Benz Game Changers Summit 3 ---- Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: #249 Codie Sanchez — Maximizing Income #223 Chad Willardson — Achieving Financial Freedom #201 AMMA — Take the Stairs: The REAL Path to Growth

Transcript

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0:00.0	It's a short term versus long term. If you're in it for the money, you're going to make short term financial decisions that will ultimately cause the business to suffer in the longer term.
0:13.8	That's Roland Fraser, serial entrepreneur, renowned business strategist, and marketing expert.
0:18.4	I don't generally go into an acquisition unless I see that there are multiple exits and
0:26.1	multiple acquisitions and a long-term thing that's going to come from it because it's so
0:30.0	much easier to get that momentum going on multiple deals than it is to not.
0:41.5	Yeah. than it is to not. I'm Michael Logel, founder and CEO of Crisp,
0:44.0	the nation's number one law from growth company.
0:46.3	I've built my business through practice, not theory.
0:49.0	Crisp started with just $500 to my name
0:51.0	and has grown to over eight figures in revenue over the last few years,
0:54.4	earning a spot on the Inc. 500 list of the fastest growing private companies in America.
0:58.8	Our approach has been to take everything we've learned about generating massive growth within
1:02.4	our own organization and help the country's most ambitious and committed law firm owners do the same for theirs.
1:07.7	In each episode of this podcast, I sit down with innovative market leaders from
1:11.2	the legal industry and beyond to learn from those who thrive in the face of adversity, challenge
1:15.9	the status quo, and define what it means to be a true game changer. Today, we're revisiting
1:21.2	one of our most popular episodes from the podcast where I sat down with Roland Frazier to discuss
1:25.3	what the most successful businesses have in common,
1:28.0	why once-in-a-lifetime opportunities come along more often than we think,
1:31.4	and how to scale your business through acquisition.
1:34.1	I don't think there's anything that you're looking for in terms of growth and scale
1:38.2	that you can't get through acquisition.
	...

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