We've spent years talking about branding, but what about rebranding?

What about that moment when you want to further a home in or pivot or otherwise update the

brand that your business presents to the world?

That's not something we've talked much about, but today, that's where we're diving in.

Welcome to Being Boss, a podcast for creative business owners and entrepreneurs who want to take

control of their work and live life on their own terms.

I'm your host Emily Thompson, and I recently got the opportunity to watch a boss friend

of mine do some seriously amazing work as she noted it was time to get clearer in her

businesses positioning and stage her own brand glow up.

She did such a stellar job at it that I wanted to share her process with all of you.

Why?

This is grow, your dream customer shifts, your preferences for what you do changes.

And sometimes you need to upgrade the look and feel, the mission and positioning of your

company to more accurately reflect what you now want to be known for.

Gabrielle Blades or Gabby, as I call her, started her career in design working with the

city of Chattanooga, doing research design for a multi-modal transportation study.

During her time with the city, she worked with a nonprofit that supported local entrepreneurs

finding that she loved the work.

And some of the first and most fulfilling brands she created were for those wonderful

humans in their businesses, recognizing what branding and design unlocked for them.

She also realized that with her own business name and the project she had taken on, she

was in the same position as them, prime to start her own business.

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