What if there was a missing part of your process for creating your next thing, for marketing

it, for selling it that if you were to just set aside the time and do the work, would

make it easier for you to make sure that what you're creating, marketing, and selling

were more likely to hit the mark.

Welcome to Being Boss, a podcast for creatives, business owners, and entrepreneurs who want

to take control of their work and live life on their own terms.

I'm your host, Emily Thompson.

And today I want to talk about that thing, that part of the process that I know too few

business owners are putting the time and energy into that if they were to just do it, would

take so much of the guesswork that leaves us feeling hesitant to commit, to launch and

share.

That thing is gathering testimonials and feedback, for the purpose of knowing your customer,

for understanding how they benefit from that thing that you're offering, and how to use

all of that to relate to your future customers in a way that makes it easier for them to say,

yes.

To explore this topic, I invited Amon Ismail for a chat.

Amon is the person to call when you want to make more money from your emails.

As an email conversion strategist and copywriter and the founder of Incouse, she helps six plus

figure business owners and e-commerce brands fire up their conversions, evergreen their

sales, and turn fans into super fans.

She's worked with powerhouses like Joanna Weeb from Copy Hackers, Belinda Weaver from

the Hot Copy podcast, Interact, the quiz platform, and hold regular copywriting workshops

...