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The Marketing Book Podcast

262 The Will to Die by Joe Pulizzi

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9868 Ratings

🗓️ 17 January 2020

⏱️ 55 minutes

🧾️ Download transcript

Summary

The Will to Die: A Novel of Suspense by Joe Pulizzi

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/will-die-joe-pulizzi

Mysterious deaths, countless lies, and a shocking conspiracy. The Will to Die is everything fans are looking for...and more.

"A thoroughly modern thriller that sucks you in and holds you tight, The Will to Die is a roller coaster ride from beginning to end.” - Jay Baer, New York Times Best-Selling Author

In an exhaustive hunt for the truth behind a rash of unexplained deaths in a small town, including that of his own father, what Will Pollitt begins to uncover threatens everything -- and puts his own life in the cross hairs.

Are his father’s lies what killed him?

What else will he stir up in the murky depths of a life he thought he knew?


The Will to Die is best-selling non-fiction author and content marketing guru Joe Pulizzi’s debut novel -- written at the request of his wife, a die-hard thriller fan.

Get a free preview at TheWilltoDie.com.

From the Author
"If you love thrillers or mysteries about small-town murders, this book is for you. As a thriller reader myself, I've always preferred protagonists that aren't ex-FBI or someone with super powers. Will Pollitt, the main character, grew up as part of a funeral home family, but decided to follow his career passion in marketing. I know both of those worlds. I enjoyed wrapping them into a killing conspiracy that will make for a truly fun ride."

The reviews are in...The Will to Die is a hit!

"A riveting read full of unexpected twists, wonderfully nuanced characters, and clever cultural references. A very entertaining book. Can't wait for the movie!" - Ann Handley, Wall Street Journal Best-Selling Author

"Joe Pulizzi sits atop the marketing food chain, admired for his provocative ideas. Now he now delivers a debut novel with a deliciously fascinating twist.” - Sally Hogshead, New York Times bestselling author, Fascinate

"Finally a mystery that dives into what Dilbert would say is the deepest of all evils...the marketing profession." - Jonah Berger, Wharton Marketing Professor and Author of Contagious

Transcript

Click on a timestamp to play from that location

0:00.0

This is Joe Politzi, author of the Will to Die, and you are listening to the marketing book podcast.

0:08.0

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing

0:15.5

And now here's your host Douglas Burdett.

0:19.1

Hello, thanks for joining me on the marketing book podcast where each week I publish an interview with the

0:24.2

author of a new marketing or sales book and which was named by Forbes as one of 11 Smart

0:29.1

Podcasts that will keep you in the know and named by LinkedIn is one of 10 podcasts that will make you a better

0:35.4

marketer.

0:36.4

My goal for this podcast is to help us both keep up with the latest ideas in the quickly

0:41.3

changing fields of modern marketing and sales.

0:43.6

Don't worry about taking notes.

0:45.0

You can find links to everything linkable

0:46.9

in this episode's show notes at marketingbook podcast.com.

0:50.3

And since you're a listener to the marketing book podcast,

0:53.0

if I can recommend a specific marketing or sales book

0:56.0

or some other helpful resource that I know of

0:58.0

for whatever situation you find yourself in,

1:01.0

feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right

1:05.1

direction and save you some time.

1:07.6

This show is a labor of love that I do in my spare time.

1:10.8

My day job is running a marketing agency where we work with manufacturers

1:15.0

and industrial companies to help them grow by helping them earn the

1:18.5

attention and trust of their prospective customers. For more check out our

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