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A Well-Designed Business® | Interior Design  Business Podcast

260: Chaney Widmer - A 100% E-Design Interior Design Firm

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 20 November 2017

⏱️ 73 minutes

🧾️ Download transcript

Summary

A special 'hello' to all our new listeners and a warm welcome to the show!  Today we are really happy to introduce you to our guest, Chaney Widmer, the Founder of Mix And Match Design Company. Chaney is a very smart lady, who saw a need in the market and created a really innovative way to fill it. She offers One On One Decorating Services, through her  E-Design and Online Interior Design and on her Mix And Match Blog, she shares her decorating tips and inspiration. Listen in, to find out more about  E-Design and how to make it work profitably for you. Today, Chaney explains how she created Mix And Match Design, in order to provide affordable and accessible Interior Design to everyone. After many years of writing a Design Blog and helping her friends and family to put together beautiful homes that they loved, Chaney decided that the time had come for her launch her own internet-based Design Business. Chaney is fully committed to taking the intimidation out of Interior Design, whether her client is starting from scratch with a brand new home,  adding a few pieces to pull a room together or even just looking for a way to take their space from looking good to looking really great! Listen in now, to hear Chaney's poised and intelligent approach to her carefully designed business model. Show highlights: Chaney explains why she chose to focus her business on  E-Design. What motivated Chaney to deal with the specific market that she has chosen to focus on. The demographics of the market that Chaney focuses on. The really reasonable cost of working with Chaney. The number of hours that Chaney typically spends on a $300 project. The time that it takes for Chaney to complete her average project. How her processes have evolved, over time. Chaney's detailed, but not overwhelming survey that she gives her clients to complete. How Chaney created the contract that she currently uses with her clients. How Chaney makes her money through affiliate links. Great resources for an affiliate networks, as a way to earn money through their affiliate programs. The type metric that is sought after, for Affiliate Programs. What creating an Affiliate Link would involve- it's really easy! The kind of service that Chaney offers her clients. How Chaney does her follow-ups. The eDesign Course that Chaney is going to be launching soon. The target market for Chaney's upcoming eDesign Course. Resources for Affiliate Programs:                  Reward Style Network – An application based Affiliate Network. Shop Style Collective – Have a pay per click affiliate program. J. Affiliate. Sign up for “How To Launch An E-Design Business" online course email list signup: bit.ly/launchanedesignbusiness Connect with Chaney on social media: Website: com Blog: com/new-blog Instagram: @mixandmatchdesigncompany Facebook: com/mixandmatchdesigncompany Previous shows mentioned in this episode: Christina Perry: #5 Danielle Liss #179 To get 10% off your next whole order from Curated Kravet Inc. head over to www.curatedkravet.com and use the code CK Podcast at the check out.

Transcript

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0:00.0

Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,

0:05.6

which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?

0:11.1

Big news, right?

0:12.6

The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.

0:18.2

Now, the batch designers exhibit is titled the Underground Library,

0:23.8

inspired by the Underground Railroad. The Underground Railroad is the clandestine network

0:28.6

established in the early 19th century through which many enslaved African Americans

0:33.6

traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,

0:43.5

artifacts, and books of black legacy.

0:46.9

In reimagining and repurposing the Andrew Carnegie Personal Library,

0:52.7

badge invites you to examine the power of home libraries

0:56.1

and the significance of literacy, remembering that African Americans were denied the right to read

1:02.3

under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create

1:08.7

the flat panels for the windows. We used a custom design fabric

1:12.5

by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a

1:20.0

point to visit this inspired space the next time you are in New York City. The exhibition runs

1:25.5

from November 24 all the way through August 10th, 2025.

1:31.1

So you have plenty of time to get this on your calendar.

1:34.0

We will put links in the show notes.

1:48.1

Welcome to a well-designed business with your host, Luann Migara.

1:53.7

Luan has a lifetime of experience building a multi-million dollar business with her husband and cousin,

1:57.5

and she knows the challenges you face in your interior design business.

...

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