26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

Think Fast Talk Smart: Communication Techniques

Think Fast Talk Smart

Communicating, Influence, Career Skills, Career, Business, Education, Leadership, Careers, Communication, Career Growth, Public Speaking, Language Learning, Improv

4.7 • 711 Ratings

🗓️ 8 January 2021

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Make it simple and succinct, and make it a story.

Transcript

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0:00.0	Hi, Matt here. You've invested in your education to grow, advance, and unlock new career opportunities.
0:07.0	But here's the challenge. How do you position yourself to stand out in a competitive job market?
0:13.0	It's not just about what you know. It's about how much you communicate your value, build strategic relationships, and take decisive action.
0:21.7	That's where today's sponsor, Strawberry.me, career coaching, comes in.
0:26.2	They match students and professionals with certified career coaches who will help you refine
0:31.1	your personal brand to confidently articulate your skills and experiences,
0:35.3	to develop a results-driven strategy and stay accountable so you
0:39.8	follow through on networking, applications, and negotiations. Because knowing what to do is one thing.
0:46.4	Having a coach to push you forward, that's how you create real momentum in progress.
0:51.9	Visit strawberry.m.m.m. TFTS and claim your $50 credit. That's strawberry.
0:59.0	dot me slash TFTS.
1:02.0	Emails, slack messages, technical documentation, memos, pitches, the ability to write well is critical to business success. Yet many of us
1:14.4	feel insecure about our writing ability, while others simply don't spend any time thinking about it.
1:20.8	I'm Matt Abrahams, and I teach strategic communication at Stanford Graduate School of Business.
1:26.2	Welcome to Think Fast, Talk Smart, the podcast.
1:30.3	Today we are so fortunate to be joined by Glenn Kramon.
1:34.3	Glenn has been an editor at the New York Times for close to 35 years.
1:39.3	He also teaches an incredibly popular class at the GSB called Winning Writing.
1:45.2	Glenn really understands what makes for good writing and is a master at helping others hone
1:50.5	and improve theirs. In fact, GSP students honored Glenn by awarding him their annual
1:56.7	Distinguished Teaching Award. Welcome, Glenn. Thank you, Matt. Great to be here with the Master Communicator.
2:04.6	Well, you're too kind. Hey, before we dive in, I'm curious if you have a pet peeve or two
	...

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