25. Quick Thinks: All Effective Communication Must Start With This

Think Fast Talk Smart: Communication Techniques

Think Fast Talk Smart

Communicating, Influence, Career Skills, Career, Business, Education, Leadership, Careers, Communication, Career Growth, Public Speaking, Language Learning, Improv

4.7 • 711 Ratings

🗓️ 4 December 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s less about what you want to say, and more about what your audience needs to hear.

Transcript

Click on a timestamp to play from that location

0:00.0	We know from research that success isn't just about effort. It's about strategy, accountability, and of course, communication. And yet, when it comes to job transitions, promotions and salary negotiations, most people go it alone. That's where today's sponsor, Strawberry.combeer career coaching, comes in. Kylie, on the Think Fast Talk Smart team met with a strawberry.
0:21.0	dot me coach and found it really helpful. Kylie, how is your coach helping you in terms of
0:26.1	your career growth and personal development? From the very beginning, the whole process has helped
0:30.7	me to really reflect on how I want to move forward and define my goals. And then my coach Rashmi
0:35.8	took my ideas, helped make them tangible,
0:38.8	and suddenly I'm moving forward with actionable steps that I can manage in my life.
0:43.7	Wow. Sounds like your coach was super helpful. Absolutely.
0:47.4	Everyone can take advantage of a career coach. I certainly have throughout my life.
0:51.9	Coaching has been really helpful. Go to strawberry.m.m.
0:55.4	slash smart and claim your $50 credit. That's strawberry.m.m. slash smart.
1:03.5	How would you feel if you received a love letter addressed to whom it may concern?
1:10.8	Confused? Distracted? distracted, disconnected? Well, this is how your
1:15.6	audience will likely feel if you craft communication that isn't tailored to their needs.
1:22.3	I'm Matt Abrams, and I teach strategic communication at Stanford Graduate School of Business.
1:28.9	Welcome to a quick think's episode of Think Fast, Talk Smart, the podcast.
1:36.0	As host of this podcast, I have had the privilege to interview many communication experts.
1:42.5	And while said in different ways, almost every one of my guests has
1:46.6	highlighted that effective communication, that which educates, motivates, defends, and inspires,
1:54.3	starts by honing messages to our audiences' needs. My guest's advice echoes what research clearly shows.
2:03.0	Content that is relevant and meaningful to an audience is much more likely to be attended to,
2:09.2	retained, and acted upon. The word communication comes from the Latin for, to make common.
2:16.7	Yet many of us forget this goal. Rather, when it comes
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Think Fast Talk Smart, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Think Fast Talk Smart and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.