$25k Launch To Million Dollar Brand: How Relationship Building Scales w/ Mark Cuda
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 23 May 2022
⏱️ 48 minutes
🧾️ Download transcript
Summary
The "Ancient Strength" founder Mark Cuda is back on the show to talk with Ryan about his big product launch and everything he's learned after jumping out the gate with $25k in sales.
The months of work Mark did to build influencer relationships, drum up hype for the protein powder, and bring in pre-orders has finally paid off but now there is one little problem.
How can he maintain this trajectory of sales and build a million dollar business?
Ryan talks him through the steps he'll need to take to go from great launch to great brand.
If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business
https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode
Transcript
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| 0:00.0 | Hey, everybody, welcome back to the podcast. I'm Ryan Daniel Moran. And this is an update episode |
| 0:08.9 | with Mark Kuda. Mark has been on the show before as he was thinking about going to market |
| 0:14.9 | and what his go-to-market strategy would be with his company, ancient strength. And we've been |
| 0:19.2 | documenting Mark as a case study here at |
| 0:21.6 | Capitalism.com because I believe in his brand and him as a person and because we invested in |
| 0:27.6 | him inside of the Capitalism Fund. And Mark and I agreed at the beginning of our relationship |
| 0:33.8 | or our business relationship that we would put capital into the business if we could |
| 0:38.2 | document the growth of the brand. Well, he just launched. And over the period of about two weeks, |
| 0:45.4 | he's done over $25,000 in sales. And he's done it in protein powder. Protein powder is a saturated |
| 0:52.4 | market. It's a place where a lot of people say, |
| 0:54.8 | don't go into this. The margins aren't there. There's too many competitors. It's already been done. |
| 0:59.3 | It's hard to stand out. And Mark went in with no audience of his own, no history in the space, |
| 1:05.1 | no clout or credibility, and went in and had a $25,000 launch. We break apart exactly how he did it, |
| 1:11.8 | as well as how he's going to leverage this |
| 1:14.2 | to build a multimillion dollar company. |
| 1:17.1 | Now, if you're listening to this and you're saying, |
| 1:19.4 | well, hold on in a second, |
| 1:20.3 | how do I get funded for my business? |
| 1:22.5 | I've got something that I believe in. |
| 1:24.4 | I am doing the right things. |
| 1:26.1 | You can put it on my desk over at capitalism.com |
| 1:28.9 | slash fund and that's where I will take the call or my partner will look at it and we'll |
... |
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