$20k In Pre-Orders Using Free Traffic & Email w/ Damien Law
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 16 May 2022
⏱️ 38 minutes
🧾️ Download transcript
Summary
Damien started off as a young 20 year student in the Capitalism Incubator without knowing quite what he wanted to do, he just wanted to become an entrepreneur.
Today he has built the foundation for what will obviously become a 7-figure business.
He launched a healthy cookie brand called Effin' Good Snacks and he followed Ryan's playbook by documenting the start of this brand and growing a loyal audience so that on day ONE he would have tons of sales lined up.
On this call from The One Percent, Damien shared everything he's learned from this process and what is coming next.
If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business
https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode
Transcript
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| 0:00.0 | Hi everyone, welcome back to capitalism.com. I'm Ryan Daniel Moran. It is always a special thing for me |
| 0:11.5 | when I am able to bring one of our students onto the show and to brag about all the hard work |
| 0:18.5 | that they are doing. And that is today. Damien Law started off |
| 0:23.8 | as a 20-year-old student in the capitalism incubator with no idea of what he wanted |
| 0:28.5 | to do. He just wanted to become an entrepreneur and he has not built a seven-figure |
| 0:34.0 | business yet but he has built the foundation for what is an obvious |
| 0:38.1 | seven-figure brand. You may have heard me talk about him in passing before here on the show |
| 0:43.3 | or in my email newsletter, but Damien launched a cookie brand called E-N-Good Snacks, E-F-F-F-I-N, |
| 0:50.3 | Effin Good Snacks. And what Damien did was follow the plan that we talk about here on the |
| 0:55.9 | podcast and in my book and inside the 1% of building a small audience that he could launch his |
| 1:01.8 | product to. So he started creating TikTok videos. Some of them went semi-viral and he built a launch |
| 1:07.6 | list of a few thousand people. So when he was ready to take sales, he had a really profitable launch. |
| 1:14.3 | Now that was following the playbook of what we've talked about here on capitalism.com to |
| 1:19.4 | the T. He just followed the plan and it worked. |
| 1:22.7 | But what was really impressive about what Damien did was how he built connection and |
| 1:26.9 | raving fans while doing the |
| 1:29.6 | documenting of the process. So Damien followed the work of the people who came before him |
| 1:35.0 | on choosing perfect products, building an audience and then he really became a master at the |
| 1:40.4 | launch process itself. So much so that people are hiring him as a consultant to help them |
| 1:45.8 | build their e-commerce brands as well. So Damien is one of our early success stories inside of |
| 1:51.4 | the capitalism incubator. I've invited him onto the podcast to share a little bit about how he |
| 1:56.3 | pre-sold 2,000 units of a product in a very competitive category with no ad spend and no attention. |
... |
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