#259 - The Marketing Funnel: Creating Opportunity & Branding in Tough Markets

Thriving Stylist Podcast

Britt Seva

Stylist, Business, Hair, Hairstylist, Marketing, Salon, Careers, Businessbuilding

4.7 • 2K Ratings

🗓️ 28 November 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today, I’m doing something that I’ve never done on the podcast before and I’m kicking off a 4-part series centered around my Hairstylist’s Marketing Funnel. This is something that I created and trademarked way back in 2012, and it became the foundation of not just Thrivers Society, but literally everything that I do.

In this first installment, I answer a question from an incredible listener who left me a rating and review, and it’s dedicated to the opportunity level of the framework. More specifically, I look at how to create more opportunity for growing your clientele and branding in tough and competitive markets.

I invite you to really hone in on your target market and branding, because this is the core of everything that you do when getting that clientele generator pumping! Stay tuned, because you’re not going to want to miss the upcoming episodes in this series!

If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast!

If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience!

Learn more at: https://thethrivingstylist.com/podcast/259

Transcript

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0:00.0	Do you feel like you were meant to have a kick-ass career as a hair stylist?
0:06.1	Like you got into this industry to make big things happen?
0:09.4	Maybe you're struggling to build a solid base and want some stability.
0:12.7	Maybe you know social media is important, but it feels like a waste of time because you
0:16.2	aren't seeing any results.
0:18.2	Maybe you've already had some amazing success, but are craving more.
0:21.8	Maybe you're ready to truly enjoy the freedom and flexibility this industry has to offer.
0:26.8	Working and coloring skills will only get you so far, but to build a lifelong career as
0:31.1	a wealthy stylist, it takes business skills and a serious marketing strategy.
0:35.9	When you're ready to quit just working in your business and start working on it, join
0:39.2	us here where we share real success stories from real stylists.
0:42.8	I'm Britt Siva, social media and marketing strategist just for hair stylists, and this
0:47.0	is the Thriving Stylist Podcast.
0:52.0	What is up and welcome back to the Thriving Stylist Podcast.
0:55.0	I'm your host, Britt Siva, and we're going to kick off a little series today.
1:00.3	This is something I've never done on the podcast in nearly 300 episodes.
1:04.7	I thought we would do kind of a little four part series, centered a little bit around
1:10.0	my hair stylist marketing funnel.
1:12.9	So the marketing funnel is something that I created and trademarked way back in 2012,
1:19.0	which is the decade ago now, which is bonkers.
1:22.2	This became the foundation of not just Thriving Society, but literally everything I do.
1:28.6	And I realized that there was this consistent customer path and journey that literally every
	...

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