#260 - The Marketing Funnel: Creating Desire
Thriving Stylist Podcast
Britt Seva
4.7 • 2K Ratings
🗓️ 5 December 2022
⏱️ 24 minutes
🧾️ Download transcript
Summary
Today I’m continuing our series focusing on my Hairstylist’s Marketing Funnel, and I’m specifically talking about the desire level and how to truly create desire for what you offer. To prepare for this episode, I spent time reviewing the websites of stylists, salons and industry influencers, and wow, did I ever learn some things that I want to share with you!
In this episode, you’ll hear some of the major mistakes and mishaps that I found when reviewing different websites. I expose them here not to embarrass anybody, but to empower everybody to get out of their own way, to stop taking shortcuts, and to instead of making decisions that make your life easier, make the decisions that will have your clients wanting to work with you - period!
If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast!
If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this!
Learn more at: https://thethrivingstylist.com/podcast/260
Transcript
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| 0:00.0 | Do you feel like you were meant to have a kick-ass career as a hair stylist? |
| 0:06.1 | Like you got into this industry to make big things happen? |
| 0:09.4 | Maybe you're struggling to build a solid base and want some stability. |
| 0:12.7 | Maybe you know social media is important, but it feels like a waste of time because you |
| 0:16.2 | aren't seeing any results. |
| 0:18.2 | Maybe you've already had some amazing success, but are craving more. |
| 0:21.8 | Maybe you're ready to truly enjoy the freedom and flexibility this industry has to offer. |
| 0:26.8 | Working and coloring skills will only get you so far, but to build a lifelong career as |
| 0:31.1 | a wealthy stylist, it takes business skills and a serious marketing strategy. |
| 0:35.9 | When you're ready to quit just working in your business and start working on it, join |
| 0:39.2 | us here where we share real success stories from real stylists. |
| 0:42.8 | I'm Britt Siva, social media and marketing strategist just for hair stylists, and this |
| 0:47.0 | is the Thriving Stylist Podcast. |
| 0:51.8 | What is up and welcome back to the Thriving Stylist Podcast. |
| 0:55.2 | I'm your host Britt Siva, and I hope you brought something warm to wear to this week's |
| 1:01.1 | Podcast episode because it's about to get a little shady. |
| 1:05.0 | I'm going to go there. |
| 1:06.4 | So the great news is I'm not going to publicly throw anybody under the bus, but what you |
| 1:11.3 | should know is to prepare for this Podcast episode, I spent a little time reviewing the |
| 1:20.0 | websites of some people, specifically stylist, specifically salon, specifically industry |
| 1:26.8 | influencers, and I learned some stuff along the way, and I'm going to be sharing some stories |
| 1:33.0 | of some major mistakes and mishaps that I found along my journey. |
... |
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