259: The Alcohol Free Market With Dr. Emily Nicholls

Soberful

Veronica Valli & Chip Somers

Mental Health, Health & Fitness, Education, Self-improvement

4.8 • 611 Ratings

🗓️ 27 March 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Veronica meets Dr. Emily Nicholls to discuss the No and Low alcohol market. The deliberate blurring of marketing by alcohol companies and whether the alcohol-free market is a good or bad thing. Dr Emily Nicholls is a Lecturer in Sociology at the University of York, UK. Her research interests include gender, identity and alcohol consumption. Emily’s research has spanned different areas of drinking and non-drinking over the last ten years, from the ‘girls’ night out’ to drinking patterns and practices during the COVID-19 pandemic. She has also undertaken research into women’s experiences of early sobriety and, more recently, the ways in which ‘No and Low’ alcohol drinks are marketed and used by both drinkers and non-drinkers.

To learn more, visit the show notes.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	At Matalan, the one you've been waiting for is here.
0:03.6	The big sale is now even bigger, with up to 70% off in the final reductions.
0:09.7	It's your chance to save big across women's men's kids and home.
0:14.2	Shopping store now or online at matelan.com.uk.
0:18.7	Season C's apply.
0:21.6	I've dream that you were twisting through seven suns of gold
0:27.3	and the gypsy was insisting.
0:30.7	Their story must be told.
0:33.6	I came two in the morning,
0:36.7	but I took it as a warning.
0:39.9	There you might be a treasure.
0:42.6	I could touch but never hold.
0:47.7	Hello there, and welcome back to the Soberful podcast.
0:51.6	I am here today with a guest.
0:53.5	I would like to welcome Emily Nichols.
0:57.0	Hi, Emily. Hi, Monica. Thanks for having me. You're welcome. So Emily is a Dr. Emily, Nichols, is a lecturer in
1:05.4	sociology at the University of York. And somebody sent me some research that she did and I was like that is so
1:12.9	interesting I would love to talk to her about that and it's research is into it's published in
1:18.9	the Institute of Alcohol Studies and it's into the no and low alcohol market in the UK. First of all, how did you get interested in this?
1:32.1	So I had a bit of a roundabout journey into studying sort of sobriety and no lows. I actually started
1:38.4	as a scholar doing gender research at Newcastle University, and I got interested in how women in
1:47.2	particular kind of do gender and how we construct kind of feminine identities. And the hook,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Veronica Valli & Chip Somers, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Veronica Valli & Chip Somers and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.