258: How to Start Your Influencer Business without 10K

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 20 May 2019

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You don’t need 10K to start your business as an influencer. What do you need? Today’s episode.

Today’s guest, Ali Grant, knows influencers. She launched her business as one of the first agencies working on influencer outreach and collaboration. I’m asking her your biggest questions: How many followers do I need to start making money? What are the secrets to NAILING a brand pitch? And really, how much do influencers actually make per post?

Remember when “Influencers” weren’t even a thing? Like when advertising on the internet was mainly in the form of pop up ads and spam emails? I can’t say I miss those days -- I love the Influencer Marketing world we live in today. You probably know that I’m an influencer and I make money from sponsored posts, but the reality is if you have ONE follower you are an influencer.

Getting paid to post? With the right strategy, I know you can do it.

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Transcript

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0:00.0	You're listening to the Goldigar podcast.
0:02.9	Remember when influencers weren't even a thing?
0:05.7	Like when advertising on the internet
0:07.5	was mainly in the form of pop-up ads and spam emails,
0:11.1	I can't say I really missed those days.
0:13.0	Like I love influencer marketing
0:15.1	and the world that we're in today.
0:17.1	And you probably know that I'm a quote influencer
0:20.1	and I make money from sponsored posts and content.
0:22.8	But the reality is if you have just one follower,
0:26.3	I think you're an influencer.
0:28.4	And anyone can grow that following
0:30.6	to build a business and earn a paycheck as an influencer.
0:33.6	Like I really think anyone can.
0:35.9	Maybe you're wondering, well, how?
0:37.7	With the right strategy.
0:39.1	Like I know you could do it.
0:41.0	That's what I'm talking about with today's guest,
0:43.4	Ali Grant.
0:44.4	Now Ali knows influencers.
0:46.4	She launched her business B-Sovcial in 2012
0:49.5	as one of the first agencies working on influencer outreach
	...

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