258 | From Assistant to Executive Producer: Frida Perez on Co-Creating The Studio

The Screenwriting Life with Meg LeFauve and Lorien McKenna

Meg LeFauve & Lorien McKenna

Tv & Film

4.9 • 1.1K Ratings

🗓️ 31 July 2025

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join TSL Workshops: https://tslworkshops.circle.so Apple TV+’s THE STUDIO is both a razor-sharp satire and a surprisingly heartfelt love letter to Hollywood — born out of Seth Rogen’s own frustrations and empathy for studio executives. For co-creator Frida Perez, the show explores the spectrum between art and commerce, a balance that serves as a guiding principle for writing its hilariously flawed (but deeply human) characters. In this episode, Frida unpacks how the team crafted one of the year’s most acclaimed shows — and how she found her voice in the process. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I spent all night on this presentation and it still looks so boring.
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0:25.6	Hey everyone, welcome back to the screenwriting life.
0:30.6	I'm Meg Lofov.
0:31.6	And today I'm thrilled to be talking about one of my favorite shows of the year,
0:35.6	The Studio on Apple TV Plus.
0:38.2	The show is about the head of a film studio played by Seth Rogen, who realizes his dream job
0:42.7	may actually be a nightmare. A sharp satire about Hollywood, it is one of the funniest shows
0:47.3	of the year, and like all great satires, it also rings with authenticity and originality.
0:52.1	We are welcoming one of the shows creators and writers, Frida Perez.
0:55.7	Frida is a filmmaker from the Bronx who graduated from Brown University, moved to L.A.
1:00.2	and built her voice through short films and behind the scenes work, eventually co-creating
1:04.5	the studio, and earning an Emmy nomination, woohoo, for outstanding writing for a comedy
1:08.8	series.
1:09.9	One of the 23, yes, 23 Emmy nominations the show has received.
1:15.1	In her early days, Frida worked as Seth Rogen's assistant, but quickly rose through the ranks.
1:19.6	Another great perspective that I'm excited to dive in with her for all our emerging writers and workers out there.
1:25.4	Frida, welcome to the show.
	...

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