The following teaser is pulled from Revenue Report files, an audio archive of five years of Cubicle to CEO's quarterly revenue reports from 2020 through 2024. Each episode breaks down our company's profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at cubicle to CEO.co slash revenue report.

Hey friends, welcome back to another quarterly review in our business.

I really do look forward to sharing these with you every quarter because I feel like it's almost like a personal audio diary

or documentation of our business and being able to look back on it months or years down the line

has been really enlightening for me as a founder on this journey. So thank you for being here

with me. Okay, so I have my notes here in front of me. And I think the theme that kind of marked this

quarter, if you will, my greatest takeaway from this quarter was that there are so many

creative ways to monetize your intellectual property, your IP, the methodologies and frameworks and the unique way that you

communicate things, the content that you've poured your heart into and created.

There's just so many untapped ways that we as a company can lean into further to leverage

our IP for revenue beyond just selling it through a digital product or a live event or whatever

that may look like. So one example of this is old curriculum. For example, we have this program

that we ran for about four years. That was very successful. It helped hundreds of service

providers, coaches, and freelancers. And we retired

that back in 2022. And since then, we've only brought it back briefly for like a flash sale

last Christmas and allowed people to purchase essentially a self-paced version of the curriculum

to work through. And besides that, it's just kind of been sitting in our

digital archives. And earlier this year, or in this quarter, I started having conversations

with someone about purchasing this IP outright and allowing them to take the reins of this

product and re-record the lessons, make it their own, and actually pass the baton, if you will, and let them use this IP and this framework that we've developed that works really well to continue to go impact more service providers and coaches.

Also, I won Mrs. Oregon America.

But one of the things that that sparked was a media tour around the state of Oregon.

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