256. The LinkedIn Content Strategy That Sold Out Her New Offer To Mostly First-Time Buyers ($45K+ In 2 Weeks)

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 22 July 2024

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build trust with a new audience of creative freelancers. Within 6 months, Amy had attracted 708 LinkedIn followers and added 414 people to her email list - all organically. She then launched a new program to them, selling out the first round in just 2 weeks and generating over $45K in revenue - most impressive, all but one were first-time buyers in her ecosystem who had found her through LinkedIn. This is the step by step LinkedIn content strategy that Amy plans to continue, and encourages you to borrow and test for yourself. View the transcript for this episode at: https://otter.ai/u/qqKGX5Xgk1hNYBaL2LaaVRcqZu8?utm_source=copy_url Thank you to our sponsor! FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen Connect with Amy: Check out Amy's LinkedIn + Newsletter copy HERE: https://docs.google.com/document/d/162Yea9XBh1BXuTj_ZbfUY14wEyixvGf0o4Lu3TlCHvM/edit https://amyposner.com/ Instagram: @amyrposner Linked In:https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/ Podcast: https://podcasts.apple.com/us/podcast/business-badassery-podcast/id1534359419 Breakthrough Clients: https://amyposner.com/breakthrough-clients/#bc-opt Breakthrough Sales Calls: https://amyposner.com/breakthrough-sales-calls/ Complete Breakthrough Freelancer: https://amyposner.com/complete-breakthrough-freelancer/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, episode 256. Today's case study embraces experimentation on several
0:06.9	fronts, new audience, new content platform, and new offer. Seasoned online business owner and
0:12.8	mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters,
0:18.5	so she got on LinkedIn, a platform she wasn't active on
0:21.7	previously, and tested a daily content strategy to build trust with a new audience of creative
0:27.5	freelancers. Within six months, Amy had attracted 708 LinkedIn followers and added 414 people to her
0:36.1	email list, all organically.
0:38.5	She then launched a new program to them, selling out the first round in just two weeks
0:43.1	and generating over $45,000 in revenue.
0:47.1	Most impressive, all but one were first-time buyers in her ecosystem who had found her
0:51.8	through LinkedIn.
0:53.1	This is the step-by-step LinkedIn content strategy that Amy plans to continue and encourages
0:58.2	you to borrow and test for yourself.
1:04.2	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business
1:10.2	questions you can't Google.
1:12.4	I'm your host, Ellen Yin. Every Monday, go behind the business in a case study style interview
1:17.4	with a leading entrepreneur who shares one specific growth strategy they've tested in their own
1:22.6	business, exactly how they implemented it, and what the results and revenue were.
1:28.5	You'll also hear financially transparent insights from my own journey,
1:32.2	bootstrapping our media company from a $300 freelance project into millions in revenue.
1:48.1	Hello, everyone. Welcome back to the podcast.
1:51.9	Today I'm joined by a Pacific Northwest business owner.
	...

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