Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

And now, here is your host.

Welcome to this episode of The How What Business.

This is Henry Lopez.

And my guest today is Ryan Naylor.

Ryan, welcome to the show.

Thank you. It's great to be here. Great to have you. Looking forward to this conversation.

And today we're going to chat about Ryan's entrepreneurial journey, how he got to his current situation in business. And we're going to chat about how small businesses can improve their hiring and

employee retention which is a challenge for all of us as small business owners by successfully

building what Ryan refers to as an employment brand through culture marketing so we're going to

talk about what that means and how we can apply that from a small business owner perspective.

If you want to receive more information about the HAA business, including links to the show notes pages for this episode and other episodes, just text the word biz, B-I-Z to 31996.

So Ryan Naylor is an entrepreneur and he's the founder of VivaHR.

And VivaHR provides a platform to help businesses recruit more efficiently by telling

the right hiring story.

And we'll talk about what we mean by a hiring story.

Ryan is also a popular speaker and has made numerous television appearances,

sharing his expertise on human resources, the big broad topic of employment and human resources.

And you may have also seen him on Shark Tank, and I'll be sure to ask him to share that story.

Over the past 10 years, he has lived the pain of hiring

and firing the wrong people, as he says. And through those lessons learned, he found the power

of building businesses on core values, clear focus, and most importantly, a great company culture.

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