Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

And now, here is your host.

This is Henry Lopez, and welcome to this episode of the how of business.

My guest today is Ruth Sukup. Ruth, welcome to

the show. Thanks so much for having me. It's great to be here. Looking forward to it. This is a topic

of course. It's relevant to everybody. In fact, no surprise. I think it's the biggest reason why people

don't take that leap of jumping into starting their first business.

And even as existing business owners, what holds us back from growing and expanding and

doing the things that we need to do to build our business.

And that's fear.

So that's what we're going to chat about today.

We'll learn about Ruth's journey, very interesting journey, and how she got to where she is today.

And then she's written a new book, and we're going to chat about that.

So fear, but all fears are not created equal.

So we're going to look at it a little deeper than just fear at a high level.

And so by identifying the specific types of fear, you can experience a better ability

to address those fears, to overcome those fears.

And that's what I loved about this topic and why I wanted to have Ruth on the show.

If you want to receive more information

about the Hawa business, including links to the show notes pages for this episode and other

episodes, just text the word biz, B-I-Z to 31996. So let me tell you a little bit more about

Ruth, and then we'll get into it. Ruth Asucup is a New York Times bestselling author

...