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Boutique Chat

#255: How to Create Successful Content for Boutique with Tamie Old, Founder of The House of Gentry Boutique

Boutique Chat

Ashley Alderson

Entrepreneurship, Business, Marketing

4.9867 Ratings

🗓️ 14 April 2020

⏱️ 49 minutes

🧾️ Download transcript

Summary

Today Tamie Old, Founder of The House of Gentry Boutique, joins us for How to Create Successful Content for Boutique. Tamie goes over how and why she started her own online boutique and all the things she learned along the way. A few of the topics she discusses in today's podcast include photography tips, what marketing channels she uses most, and how she sells her excess inventory. Tune in to hear more about Tamie's entrepreneurial journey!

Transcript

Click on a timestamp to play from that location

0:00.0

It's time for episode number 255. And if you are a hubby, you already know our friend Tammy Old,

0:07.4

the founder of the House of Gentry Boutique and a longtime hub member who is so giving of her time

0:12.9

and support and knowledge. And I'm really excited to tell you her story today on the podcast.

0:22.9

Let's talk about your business, strategy, and the juicy details of what actually works,

0:27.7

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

0:32.8

How do we scale your company and do it with the balance and the happiness that we all seek?

0:37.4

Let's hear from

0:37.9

those insiders, experts, and strategists that actually make it happen. I'm your host, Ashley

0:42.6

Alderson from the boutique hub, and I can't wait to chat.

0:49.4

You know, when I first thought about the idea of community over competition, I thought about

0:58.6

what does that really mean, right? Does that mean you're just friendly with your neighbors?

1:03.0

Does that mean you're just friendly with these boutique owners that you meet at market?

1:07.5

No, it means so much more than that. It means that you are willing to give another boutique owner

1:12.1

the shirt off your back it means you are willing to give them the secrets to your success

1:17.7

and know that they will do the same for you being a boutique bestie and living in community

1:23.0

over competition means that you are willing to share your business because you know when you do,

1:28.6

it uplifts the entire industry and in turn it makes it better for you. There are so few people,

1:34.1

I think, in this world that truly live in community over competition. And I have to tell you

1:39.2

that inside of the hub, there are some that have gone above and beyond. And today I'm really

1:43.9

excited to introduce you to one

1:45.2

of them who has been a member of the hub for, gosh, quite a long time, almost since the beginning,

1:49.8

and someone who's made a name for herself in the hub because she's always helpful with her thoughts

...

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