Have you ever wondered what Amazon DSP is and how it can help your business?

Today, we've got two of the world's foremost experts on this subject to talk about how

DSP has played a role in one company increasing their total sales 100% year over year.

How cool is that?

Pretty cool, I think.

Yeah. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted, and unrehears, organic conversation about serious strategies for serious sellers of any level

in the Amazon world. We've got a couple serious guys on with us right now. Dave and James, how's it

going? Thanks for having us today, Bradley. Yeah, it's going well. Awesome, awesome. Now, before we get started, James has been on the show before. So guys, if you want a little bit more of his backstory, make sure to check that other episode at helium10.com forward slash podcast. This is the first time we've met Dave here on the podcast. So Dave, just, you know, a couple minutes. What's your background? Where were you born and raised? And how did you get into this amazing Amazon world here?

Yeah, actually, born in Queens, New York.

I don't think I've been asked that question in a long time, but I'm proud of it.

But I've grown up in Seattle for basically my whole life, not to date myself too much.

But when I started with internet

advertising, it was with dial-up internet. I ended up creating my own agency here in Seattle.

Was it that like AOL and you've got mail days and stuff like that?

It was actually free internet.com. Wow, I remember that.

So Shaquille O'Neal was a spokesperson of ours for a little while, so it was pretty fun.

But so then I ended up starting my own agency. And then as, you know, the industry shifted,

then have really been working on programmatic and DSP for the last 10 years.

Sought out the Amazon DSP because of its data protection and industry-wide is known for its performance.

I joined with a smaller agency called EGility and built out their DSP department,

...